Shopping for your colleagues this time of year can be difficult. Fortunately, we’ve got you covered. Whether they were naughty or nice this year, we’ve got something for every co-worker on your list. Best of all, they’re free!
For DJs
- For the on-air personality that wants to grow themselves into a brand, here’s a webinar hosted by Fred Jacobs.
- Here are some tips for the DJ that wants to learn a better way to do show prep.
- For the radio star that also wants to do video, here’s a webinar on how to broadcast with Facebook Live and examples of how other radio stations are using it.
- For the morning show that wants to take things to the next level, here’s my interview with talent coach Steve Reynolds.
- For the DJ who feels restricted by PPM and needs another creative outlet, here’s a guide to launching a podcast and a webinar on the topic.
- For the DJ that has to blog but has writer’s block, here’s a handy list of topic ideas.
- For the morning show host that wants to hear from others who understand the struggle, here are my podcast interviews with Bubba the Love Sponge, Jeff Dauler, and JV of Wild 94.9 in San Francisco.
For the Program Director
- For the PD who wants to take the station’s website to the next level, here’s a guide to running a weekly Web Meeting like the Music Meeting.
- For the PD who wants free “call out research” for the station’s website content, here’s a guide to Google Analytics.
- For the PD that wants to get a radio station blog up and running, here’s a guide to launching a blog and a webinar on the topic.
- For the PD who wants to get into podcasting, here’s a guide to launching a podcast and a webinar on the topic.
- For the PD who wishes they had a way to schedule blogposts as easily as they schedule music, here’s a Content Calendar Template.
- For the PD that’s not sure what content the airstaff should share on social media, here’s a good rule to follow.
- For the PD that wants to understand how the station’s digital tools connect back to ratings and revenue, here’s a webinar that outlines the overarching strategy.
- For the PD who is airchecking podcasts for the first time, here’s what you should look for in the first 60 seconds of each episode.
- For the PD who wants to hear about programming strategy from some really smart people in the industry, here are my podcast interviews with Fred Jacobs, Warren Kurtzman of Coleman Insights, and Jon Miller of Nielsen.
For the Digital Team
For the digital strategist who wants a seat at the programming table, here’s how to run a weekly web meeting.- For the digital strategist that needs to show tangible results to the bosses, here’s a list of website goals to track.
- For the digital strategist who wants to know how listeners actually use the website, here’s how you conduct a website usability test.
- For the digital strategist that needs to get a radio station blog off the ground, here’s a guide to launching a blog and a webinar on the topic.
- For the digital strategist who believes that live video streaming is the next big thing, here’s a webinar on how to broadcast with Facebook Live and examples of how other radio stations are using it.
- For the digital strategist that needs to grow the station’s database, here’s a list of places where forms should appear on the station’s website and some tips for improving the performance of those forms.
- For the digital strategist who wants some insight into what their peers in other companies do, here’s my podcast interview with Tim Clarke of Cox Media Group.
For the Promotions Director
- For the Promo Director who wants to take the station’s events to the next level, here’s a webinar on digital strategy for station events.
- For the Promo Director who wants some new games and toys for the station, here’s how to build a promo kit for the digital age.
- For the Promo Director who wants to do a cool social media promotion with a band, here’s how WMGK pulled off a Twitter Takeover with Stevie Van Zandt.
- For the Promo Director who wants to sell more tickets to next year’s big station event, here’s a checklist for the event’s webpage.
- For the Promo Director who wants more social media love for their on-site events, here’s a list of ways to promote the events’ hashtags.
- For the Promo Director who’s looking to use events to help the station’s digital strategy, here are two questions to ask before every promotion.
For the Sales Team
For the salesperson that wants more leads, here’s a webinar that explains how to use the web for lead generation.- For the salesperson that needs to create digital content that attracts potential customers, here’s a guide to doing so.
- For the salesperson that’s looking for a proven strategy for gaining new clients, here’s how you use webinars to do so.
- For the salesperson who worries that the station’s website is turning away potential customers, here are some things to consider.
- For the salesperson that wants to understand how car companies think about radio advertising, here’s my podcast interview with Fred Sattler of MediaLink.
- For the salesperson that wants a broad view on the industry, here’s my podcast interview with RAB President and CEO Erica Farber.
For Management
- For the GM/VP who wants to understand how today’s radio listeners are using new technologies, here are the results of Techsurvey12, and Fred Jacobs’ webinar that delves into these results.
- For the GM/VP who’s worried that his airstaff might do something stupid on social media, here’s how you write a social media policy for your radio stations.
- For the GM/VP who wants to hear from other industry leaders, here are my interviews with Hubbard CEO Ginny Morris, Emmis CEO Jeff Smulyan, and Cumulus Chief Insights Officer Pierre Bouvard.
- For the GM/VP who wants to understand what the connected car means for radio, here’s Fred Jacobs’ webinar on the issue as well as a podcast interview with Paul Jacobs.
- For the GM/VP who wants to understand how all these digital tools fit into the radio station’s overall strategy, here’s a short video.
- For the GM/VP wants to understand what the heck the digital team is talking about, here’s a guide to digital terminology.
More Digital Tips
- Deciding What Pages to Put on Your Radio Station’s Website (and Where to Put Them)
- The Importance of Asking: How to Grow Your Radio Station’s Email List
- 5 Digital Things You Can Do to Make Your Life Easier
- Intro to SEO for Radio Stations
- How Your Radio Station Can Accept Donations Through Venmo and The Cash App
Digital Dot Connector at Jacobs Media
Seth Resler is a 30+ year broadcasting and podcasting veteran who worked at Jacobs Media for eight years.He specialized in podcast and digital content consulting.
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