2016: Episode 3
Steve Reynolds has coached some of the biggest morning shows in radio broadcasting, including eight shows in the top ten markets. We talked about how morning shows figure out their plots, how to resolve tension within a morning team, and how to hire good talent.
Here's what we discussed in this interview:
- Jon Coleman of Coleman Insights helped Steve launch his consulting company.
- How to resolve tension in a morning show team
- What he looks for when hiring a morning show
- Whether radio stations should give traffic and weather reports in the morning
- How to develop strong benchmark features
- Learn more about the Worldwide Radio Summit.
Produced by James Clausen. Special thanks to Joel Denver and Matt Shapo of All Access.
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 30-year broadcasting and podcasting veteran who worked on the mic and behind the programming desk at radio stations in New York City (WXRK), Boston (WBCN), Seattle (KNDD), St. Louis (KPNT), Providence (WBRU), and Silicon Valley (KEZR) before crossing into online marketing. As the digital strategist at Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, search engine optimization, content marketing, lead generation, and other online tools. Seth is currently the Vice-Chair of the Michigan Association of Broadcasters Foundation. He is also the founder of Community Marketing Revolution.
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