2016: Episode 3
Steve Reynolds has coached some of the biggest morning shows in radio broadcasting, including eight shows in the top ten markets. We talked about how morning shows figure out their plots, how to resolve tension within a morning team, and how to hire good talent.
Here's what we discussed in this interview:
- Jon Coleman of Coleman Insights helped Steve launch his consulting company.
- How to resolve tension in a morning show team
- What he looks for when hiring a morning show
- Whether radio stations should give traffic and weather reports in the morning
- How to develop strong benchmark features
- Learn more about the Worldwide Radio Summit.
Produced by James Clausen. Special thanks to Joel Denver and Matt Shapo of All Access.
Seth Resler
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 20-year broadcasting veteran who has worked behind both the mic and the programming desk in major markets, including New York City, Boston, Seattle, St. Louis, Providence, and San Jose. He left radio in 2006 to enter the world of online marketing. But he kept returning to the broadcasting industry, teaching radio stations how to apply the online marketing techniques being used by Silicon Valley companies. He writes a weekly column on AllAccess.com, offering internet strategies for radio broadcasters. In 2015, Seth joined us as our Digital Dot Connector, helping radio stations combine all of their digital tools into one overarching strategy.
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