Jacobs Media Strategies VP and General Manager Paul Jacobs was a driving force behind the creation of the DASH Conference. In this podcast episode, he talks about why the connected car is such an important issue for radio, and lays out the basics that every broadcaster should know.
- Details on the DASH 2015 Conference
- See the Be Fabulous Award Winners
- Every radio station should have a Director of Automotive
- Watch Fred Jacobs’ webinar on the connected car
Produced by James Clausen.
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Seth Resler
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 20-year broadcasting veteran who has worked behind both the mic and the programming desk in major markets, including New York City, Boston, Seattle, St. Louis, Providence, and San Jose. He left radio in 2006 to enter the world of online marketing. But he kept returning to the broadcasting industry, teaching radio stations how to apply the online marketing techniques being used by Silicon Valley companies. He writes a weekly column on AllAccess.com, offering internet strategies for radio broadcasters. In 2015, Seth joined us as our Digital Dot Connector, helping radio stations combine all of their digital tools into one overarching strategy.
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