2015: Episode 5
Warren Kurtzman joined Coleman Insights twenty years ago as a Vice President and now serves as the COO and President. He has extensive experience in broadcasting management and media research after having worked at Strategic Radio Research, Arbitron, Inc., WUUU-FM/Utica, and WVBR-FM/Ithaca. Warren also serves on the board of directors of Cornell Media Guild, Inc.
- Rumor has it that Marilyn Monroe’s ghost haunts the Hollywood Roosevelt Hotel
- Warren graduated from Cornell University in Ithaca, New York
- Warren worked at Cornell University’s WVBR
- Ithaca College’s WICB is one of the nation’s best college stations
- Warren Kurtzman worked in client services for Bill Rose at Arbitron
- Warren worked for Kurt Hansen, who founded Strategic Media Research and launched AccuRatings as a competitor to Arbitron
- Warren replaced Pierre Bouvard at Coleman Insights
- One of Coleman’s hallmarks is the radio Image Pyramid
- The PPM ratings system hurt low-cume stations
- Coleman Insights has issued two Commercial Impact Studies that looks at what happens when radio commercials come on
- Coleman Insights has made a number of free studies available
- Coleman’s Matt Bailey published a series of blogposts called “When is a Hit a Hit?”
- Services like Pandora, Spotify, and iTunes have created more competition for radio
- The vinyl resurgence may be exaggerated
- Hubbard’s Federal News Radio superserves a community in Washington, D.C.
- WVBR offers a stream that targets Cornell students
- Podcasting could offer new sponsorship revenue opportunities for radio
Produced by James Clausen.
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