In a competitive media environment, the winners will strive to rise above being valued just for their ratings and take a strategic approach. We work with media companies to identify areas to increase their value, and develop strategies to separate from their broadcast and digital competition.
Our General Manager and Vice President, Paul Jacobs, has decades of experience helping our clients position their brands and audiences in clear, concise terms. Don’t compete on metrics alone; he can show you how to demonstrate the value of your stations, enabling you to increase your rates and expand your business.
Paul can help you by:
- Keeping you informed of the latest marketing and demographic trends
- Conducting online and in-person sales meetings
- Visiting your markets to meet with advertisers and share his expertise
- Providing analysis of various audience groups
Simply put, Paul can help your organization generate more revenue.
Generate Qualified Sales Leads with Content Marketing
Most media companies prospect for leads the same way that they have for decades: by seeing which advertisers are spending money on other local media outlets and then cold calling them. There’s a better way.
We help media companies implement an online content marketing strategy to generate more qualified leads. We’ll show you how to harness the power of search engines and social media to build relationships with potential advertisers earlier in the buying cycle. When your sales team spends more time calling on qualified leads, they’ll close more sales and generate more revenue.
Want to find out how we can help your sales team increase its performance?