Talk to any station manager or sales manager, and they’ll tell you their biggest headache is finding and hiring great salespeople. For those of us who have been in radio for at least a couple of decades, this phenomenon is a real departure from the past. Even for sales, there were always scores of applicants, […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Wait A (Nano) Second!
You have to hand it to Steve Jobs. While many execs would simply milk the Purple Cow that is the iPod, Jobs gets the joke that you have to keep innovating or you fall behind. Even the purple-est cows turn brown over time. Witness the recent roll out of the new iPod Nano, which effectively […]
Read MoreAre You Ready for Some (Neo) Football?
Give some credit to the new owner of the Minnesota Vikings for immediately connecting with his fans. Zygi Wilf, real estate magnate from New Jersey, is already pushing hard for a new open-air stadium for the Vikes. In a very smart, fan-oriented move, Wilf paid $100,000 over the summer so that fans wouldn’t have to […]
Read MoreStop Voicetracking – Part III
Since writing our original "Stop Voicetracking" last month, the evidence rolls in suggesting that TV is way ahead of radio when it comes to using late night hours for experimentation. This article in the LA Times reinforces how cable TV has used these less critical hours to beta test new concepts and talent. Now, this […]
Read MoreFill ‘Er Up!
No, we’re not trying to beat you over the head with gas promotions, but a recently released Pew Research study shows the high prices at the pump rank right up there as one of the most closely followed news stories – ever. By just a bit, it actually eclipses Hurricane Katrina. Anecdotally, LAB groups that […]
Read MoreFill 'Er Up!
No, we’re not trying to beat you over the head with gas promotions, but a recently released Pew Research study shows the high prices at the pump rank right up there as one of the most closely followed news stories – ever. By just a bit, it actually eclipses Hurricane Katrina. Anecdotally, LAB groups that […]
Read MoreYeah, Yeah, Yeah
In a recent Op-Ed piece in The New York Times, contributor Mikal Gilmore attempts yet another explanation for how the Beatles have maintained their amazing staying power. While the Stones continue their amazing tour while essentially in their 60’s, the Beatles continue to maintain their popularity on the radio, and in catalogue sales. Gilmore offers […]
Read MoreMYSpace – The NEW Frontier
Sometimes it happens so fast, that even the most tuned-in observers don’t see it. And as we saw in our Technology Web Poll earlier in 2005, speed and critical mass have come together in many ways. Take the iPod, for example. Mp3 players had been around for some time, but Steve Jobs’ vision (and marketing […]
Read MoreWalking The Walk
One evident change in radio during this year has been the realization that our business has to change if it’s going to adapt, adjust, and continue to grow. Clear Channel’s "Less Is More" – whether you agree with it or not – was one of the early indicators that business as usual wasn’t going to […]
Read MoreAre You Ready For Some… Podcasts?
You never know what you’re going to learn from surfing the Internet. Ralph ran across this graphic on the Tampa Bay Buccaneers web site – a cool way to illustrate their podcasts. Why not do the same thing for your morning show podcasts, using the silhouettes of your personalities?
Read MoreWhere There’s A WWL – There’s A Way
Kudos to the courageous team at Entercom’s WWL/New Orleans – for showing the world (once again) the power of local radio, and the professionalism our business has displayed since Marconi. As The Big Easy deteriorated into a primitive disaster, radio became the best technology available, thanks to the dedicated WWL staff. Anyone on the ground […]
Read MoreWhere There's A WWL – There's A Way
Kudos to the courageous team at Entercom’s WWL/New Orleans – for showing the world (once again) the power of local radio, and the professionalism our business has displayed since Marconi. As The Big Easy deteriorated into a primitive disaster, radio became the best technology available, thanks to the dedicated WWL staff. Anyone on the ground […]
Read MoreGuest Blog: Do It Big & Do It Right
Here’s a great guest blog with some thoughts on "doing things right" and lessons learned from The Stones, compliments of Michelle Engel, Director Of Programming for Dave-FM/Atlanta: I have been going to concerts since I was 10 years old (some would say I would go to the opening of an envelope). One thing is for […]
Read MoreGuest Blog: Do It Big & Do It Right
Here’s a great guest blog with some thoughts on "doing things right" and lessons learned from The Stones, compliments of Michelle Engel, Director Of Programming for Dave-FM/Atlanta: I have been going to concerts since I was 10 years old (some would say I would go to the opening of an envelope). One thing is for […]
Read MoreApple's Phone
No, "iPhone" isn’t a brand name – yet. But the announcement that Apple and Motorola are joining together to release a new cellphone that’s also an Mp3 player that uses iTune’s software is yet another indication that technology is rushing forward – and terrestrial radio is NOT in the picture. I was an early Treo […]
Read MoreJohn Daly Would Make A Great Morning Guy
How can one of the most popular golfers on the PGA Tour be a guy who hardly ever wins a tournament? That’s the engima that is John Daly, a pro golfer who has fought alcohol addiction for years, has been married four times, and who always seems to be teetering on one edge or another. […]
Read MoreIn Praise Of Hogs
Last week, the New York Stock Exchange ended its day with Harley-Davidson’s CEO, John Thain, ringing the closing bell. To honor this event, at least 30 traders rode their Harleys to work, and wearing suits, left Wall Street on their hogs. What an incredible cult brand Harley has become – a Wall Street darling last […]
Read More50 States In 50 Days, Follow-up
Back in June, we alerted you to ESPN’s summer promotion, "50 States in 50 Days." While sounding a lot like promotions we’ve pulled off in the past ("30 Bars in 30 Days") when we kick off a new morning show or big personality, ESPN has not surprisingly taken this to a new level. Check out […]
Read MoreSee, Content IS King
Today we’ve got a guest blog from Jacobs Media’s Tim Davis: As Jacobs Media’s Internet guy, I’m frequently asked about streaming, podcasting, and Web site design. While it often frustrates people, I continue to harp on the notion that if the content sucks, none of it matters. This month, I get support from Jon Stewart. […]
Read MoreA Promotion So Good, You CAN'T Steal It
Last week in Detroit, it was all about the "Woodward Dream Cruise," an event that is now in its 11th year, and growing. Interestingly, the "Cruise" developed organically, based on the teenagers who started cruising up and down Woodward Avenue in the ’50s. Today, thousands of classic cars rush to Detroit every August to take […]
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