- Can AI Create “New” Classic Rock Songs? - April 25, 2024
- Onward Christian Radio - April 24, 2024
- Three Stories From The Techsurvey Trenches - April 23, 2024
Printed from: https://jacobsmedia.com/our_ratings_our/ on 04/26/2024
That's the title of the cover story of Sunday's New York Times Magazine – Our Ratings, Ourselves. It's a great piece about PPM, and Arbitron and Nielsen's joint efforts to change how audience habits are measured. If you're looking for a great piece that explains the confluence of new technology and media consumption, this is a great read.
One of the big quotes: "The coming generation is accustomed to the idea of watching or listening to anything on any device that's nearby. The endless tinkering of Arbitron is creating something to measure any piece of media, whatever form it takes." And as Bob Luff, the chief technology officer for Nielsen predicts, "Television and media will change more in the next 3 or 5 years than it's changed in the past 50." Buckle up.
Latest posts by Fred Jacobs (see all)
Get Our Blog By Email
Receive our blogposts in your inbox every morning.
Leave a Reply