On the front page of this morning's New York Times is an article about satellite radio. The twist is that it addresses the issue that broadcast radio has begun to respond to the challenge. The article cites reduced commercial loads, expanded playlists, and the notion that commercial radio will always be a hugely successful business.
Coupled with that is Saga's Ed Christian stance against carrying syndicated programming that has gone over to the satellite companies on his stations. At our Summit last year, our “How Comes” list kicked off with the question, “When is commercial radio going to stop carrying satellite radio advertising?” If broadcast radio is going to get serious about improving itself and fighting back, this could be an interesting battle.
Click Here to read the NYT.com story (free subscription required):
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