Funny thing happening with New York Mets fans. Every time the team travels on the road to Philadelphia, Met devotees stand in line at Citizens Bank Park to participate in a promotion that Philly fans are tired of. (Of course, if you know Philly fans, they hate everything – including themselves. But that's for another blog.)
What's the big deal? For $10, Mets fans wait for a turn in a studio called “Broadcast Dream” to provide the play-by-play for a half-inning of the game. They walk out with a CD of their performance, feeling like they just participated in something very special and exclusive.
We have that same ability – to pull back the curtain, and let listeners be a star for an hour. There is a myriad of promotional possibilities here (and you can bet that a Jacobs Media promotional advisory is in the works), but this falls under that heading of letting listeners go behind-the-scenes at your station to do something that most would covet, but few have had the chance to experience.
Where there's a vacant production studio in the station, there's a chance to let core listeners fulfill their dreams of being a DJ on your station for an hour, playing their favorite songs with all your production drops available to them. Wonder if they'll want to include some commercials just to make it sound more real.