The Jack session at the R&R Convention was well-attended, and had people talking. Here’s the last observation from this session: This issue of "no DJs" may be central to the continued growth of Jack. While the panel circled around the issue of a second act for Jack, no one was willing (or able) to say […]
Read More4 Jacks #3
We’ve been talking about the Jack session at the R&R convention. Here’s the third basic observation from that session: It was great to hear from Bob Sinclair who has launched successful "Bob" stations in both Norfolk and Austin with the programming help of Joel Folger. Bob was self-effacing, honest, and very compelling in his assessment […]
Read More4 Jacks #2
At the R&R Convention, there was a great panel all about Jack, hosted by Saga’s Steve Goldstein. Here’s the 2nd installment of observations about this session. This "no DJs" policy is interesting…and probably shortsighted. While there’s no question that creative liner-writing is important, there’s going to be a point reached where the lack of a […]
Read More4 Jacks #1
At the R&R Convention, there was a great panel all about Jack, hosted by Saga’s Steve Goldstein. Recovering from the Jacobs Media Summit, I enjoyed my role as a quiet member of the audience, but after thinking about this panel, I’m going to devote four blog entries to discussing and addressing some of the points […]
Read MoreLive 8 Lessons
Today, we’ve got another guest blog from Jacobs Media’s Dave Beasing, and his feelings on Live 8: Congratulations, AOL. Out of all the media covering Live 8, you seemed to realize the importance of capturing every major performance in its entirety. Live 8 will go down in history as one of the first big events […]
Read MorePublishing’s Purple Cow
How do you launch something new in an industry where hundreds of similar products come out every week? That’s what the publishing industry goes through. Doubleday has a new book called "The Traveler," which they’re now promoting in very compelling ways. First, they’re using "street teams" – groups of young women who look like the […]
Read MorePublishing's Purple Cow
How do you launch something new in an industry where hundreds of similar products come out every week? That’s what the publishing industry goes through. Doubleday has a new book called "The Traveler," which they’re now promoting in very compelling ways. First, they’re using "street teams" – groups of young women who look like the […]
Read MoreThe Guy Disconnect
Here in radioland, we struggle mightily to find ways to make our young male audiences attractive to advertisers. And the salespeople continue to throw up their hands in frustration. Meanwhile, Marian Salzman, trend expert at J. Walter Thompson and author of the upcoming book, "The Future of Men," predicts that targeting real guys is going […]
Read MoreLet’s Play Games
With all the talk about new media – satellite radio, iPods, Internet radio – one phenomenon that many miss is video gaming. The Jacobs Media Technology Web Poll illustrated the breadth of gaming – impacting many Rock listeners of all ages. Two years ago, Steve Schnur of EA Games spoke to our Summit about the […]
Read MoreLet's Play Games
With all the talk about new media – satellite radio, iPods, Internet radio – one phenomenon that many miss is video gaming. The Jacobs Media Technology Web Poll illustrated the breadth of gaming – impacting many Rock listeners of all ages. Two years ago, Steve Schnur of EA Games spoke to our Summit about the […]
Read MoreManaging UP
You have marketing money, a high-priced morning show, a great team of promotion staffers, recent research, and a smart consultant (hopefully) – so how come the book went down? That’s the question that PD’s have to face at times like these. It seems like most of the management books out there focus on motivating the […]
Read MoreThe “P” Word
Jacobs Summit X is history. Thanks to the entire Jacobs staff for another superior effort. After the entire day, Larry Sharp (KSAN/SF) came up to me, and noted that while not intentional, every panel had a common theme – passion. Upon reflection of the day, he is on the money. Passion has become something of […]
Read MoreThe "P" Word
Jacobs Summit X is history. Thanks to the entire Jacobs staff for another superior effort. After the entire day, Larry Sharp (KSAN/SF) came up to me, and noted that while not intentional, every panel had a common theme – passion. Upon reflection of the day, he is on the money. Passion has become something of […]
Read MoreSummit X – The Recap
Photos From Jacobs Media’s Summit X LITTLE STEVEN ROCK STAR, RADIO HOST, & "SOPRANOS" MOBSTER KEYNOTES JACOBS MEDIA SUMMIT X Little Steven & Fred Jacobs Steven, Fred, & "Guests" Thanks for making Jacobs Media’s Summit X our best yet! Head to our Summit page – www.ik9.5f7.myftpupload.com/summit – for more photos!
Read MoreSummit X
The Summit is here – and Jacobs Media has headed to Cleveland for Summit X with the R&R Convention. Here’s the agenda for the day: CLIENTS ONLY FROM 9AM-11AM: What’s UP With Rock? – An all-star town-hall style meeting on the state of rock NOONA Conversation With Peter Smyth – President/COO of Greater Media talks […]
Read MoreI Spy
A new Pew Internet project memo ("The Use of Webcams") reveals that one out of six adult American Internet users has gone online to view something – a person or a place – via a web cam. The number runs even higher for men. It makes you wonder – radio has personality (DJ’s, special guests, […]
Read MoreTheatre Of The Now
When are morning shows going to figure it out? It’s ironic that the creative swashbucklers who changed FM rock radio from a medium that slept in during the morning hours to one where mornings are dominant, are missing the Internet boat. Cutting edge morning shows have changed the commercial complexion of rock radio and, have […]
Read MoreSaving Radio
The Wall Street Journal recently devoted an entire section to technology, and the lead story was titled "How Old Media Can Survive In A New World." It provided ideas and new thinking for newspapers, network news, network TV, advertising, book publishing, movies, and music. Notice an interesting omission? Radio wasn’t even mentioned in the entire […]
Read MoreRetail ESPN
ESPN’s "SportsCenter" has announced it will visit all 50 states in 50 days starting at Fenway Park on July 17. For Jacobs Media clients this promotion will sound familiar. We have utilized the "30 Bars in 30 Days" to kick off personalities at Rock stations around the country. It works because it’s intensely retail, allowing […]
Read MoreClassic Rock TV – Gone Bad
Just a few entries ago, I was praising some of the better uses of Classic Rock/Rock songs in TV ads. A few days later, NPR’s "Day to Day" program devoted an entire feature to having listeners choose the worst ad songs ever. An old radio friend, Sheila Sorvari, sent me the link to the feature […]
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