NPR has this feature called “Driveway Moments.” Listeners submit examples of programming they're heard on NPR that was so riveting, it literally left them listening to the end of the segment from their driveways (or parking lot, etc.). Those are the moments that programmers cherish.
When I was a programmer, nothing (including a good trend) matched the excitement of pulling up to a light, hearing your station blaring out of the car next to you, and seeing a listener jamming his/her brains out. That's when you know you're making a connection with your audience.
The other morning I experienced one of those moments. Drew & Mike had a guy on their show who was a nudist colony resident whose picture had been featured in a magazine. I know what you're thinking – what's the big deal? Well, he was a great guest, the guys sensed that, and for 20 minutes, it was one great laugh after another.
When was the last “driveway moment” you had while listening to the radio? Hopefully, you've had one lately. And hopefully, it was on your station. I'd love to hear your story.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,200 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the National Radio Hall of Fame in 2018.