NPR has this feature called “Driveway Moments.” Listeners submit examples of programming they're heard on NPR that was so riveting, it literally left them listening to the end of the segment from their driveways (or parking lot, etc.). Those are the moments that programmers cherish.
When I was a programmer, nothing (including a good trend) matched the excitement of pulling up to a light, hearing your station blaring out of the car next to you, and seeing a listener jamming his/her brains out. That's when you know you're making a connection with your audience.
The other morning I experienced one of those moments. Drew & Mike had a guy on their show who was a nudist colony resident whose picture had been featured in a magazine. I know what you're thinking – what's the big deal? Well, he was a great guest, the guys sensed that, and for 20 minutes, it was one great laugh after another.
When was the last “driveway moment” you had while listening to the radio? Hopefully, you've had one lately. And hopefully, it was on your station. I'd love to hear your story.
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