Search engines can be a powerful source of website traffic, but many radio broadcasters ignore it. This short video will introduce you to SEO basics.
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
Radio, Beware the Sushi Menu Approach to Sales
Radio stations now offer so many digital services that for clients, the choices can feel as overwhelming as a sushi restaurant.
Read MoreA Crash Course in Social Media for Radio Stations
If you don’t want to use the post title for sharing the post on Twitter but instead want another title there, write it here.
Watch VideoIntro to Digital Analytics for Radio Stations
When your radio station starts to dig into its digital analytics, the numbers can be overwhelming. Here’s what to focus on.
Watch Video30-Day Radio Station Challenge: Use Your Airwaves to Promote Your Website
One of the best ways for radio stations to drive traffic to their website is by using their own airwaves. Take this 30-day challenge to see results.
Read MoreEmail Marketing Basics for Radio Broadcasters
In this short video, Seth Resler gives the broad strokes of an email marketing strategy that can be adopted by radio stations.
Watch VideoWill People Wake Up to Podcasts? What Will That Mean for Morning DJs?
A new mobile app allows people to wake up to their favorite podcasts. What challenges and opportuities does this create for local radio morning shows?
Read MoreTips for Radio Stations on Web Design
Too many radio station’s cram their websites full of too much stuff. This short video outlines the important factors to consider in website design.
Watch VideoYour Radio Station’s Homepage Has Too Much Crap On It
Inevitably, radio station websites almost all suffer from the same problem: They have too much crap on the homepage. Here’s how to fix it.
Read MoreA Radio Station’s Guide to Launching a Blog
Creating online content is a key component of a radio station’s online marketing strategy. In this short video, learn the basics of blogging.
Watch VideoTips for Repurposing Your Radio Show’s Benchmark Feature as a Podcast
Many radio broadcasters start podcasting by repurposing their on-air content. Here are some tips to make your benchmark features work in podcast form.
Read More3 Ways Your Radio Station Can Get More Web Traffic from Evergreen Content
As radio broadcasters, we tend to focus on topical content. But evergreen content can drive web traffic long after it’s published.
Read MoreRadio Broadcasters: Use an Event to Launch a Podcast
Looking to launch a podcast but suffering from a fear of commitment? Tap into an existing event to produce a podcast.
Read MoreRadio Show Prep: How to Check Lots of Websites Quickly
As part of the preparation for your radio show, you may want to check dozens of websites quickly. Here’s how you can do it painlessly.
Read MoreCelebrate the Holidays with Audio Treats for Your Listeners
We often tell us ourselves that the way to reward listeners is with prizes, but for fans of our stations, rare audio content can be just as thrilling.
Read MoreFor Radio DJs, Digital Content Should Be An Extension of — Not An Addition To — The Show
Radio DJs shouldn’t think of social media and blogs as separate from their on-air shows, but rather as another dimension of their multimedia act..
Read MoreWhat Does Podcasting Mean for “The Full Ginsburg”?
Once upon a time, the best way to get your message out was to appear everywhere. Is that still necessary in a world of on-demand content?
Read More14 Things Radio Broadcasters Should Pay Attention to When Creating Videos
More and more, radio DJs are expected to be create videos to be shared on social media. Here are some things to think about to make them pop.
Read MoreRadio Programmers, Pay Attention to the Cross-Device Experience
Amazon, Sirius, Spotify, and iHeartRadio are taking steps to make sure that your listening experience continues smoothly when you change locations. How is your station’s cross-device experience?
Read MoreAutomate Your Radio Station’s Email Blasts with RSS-to-Email Campaigns
Email marketing is an incredibly powerful channel for reaching radio station listeners — if you use it consistently. Here’s how to automate the process.
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