For decades, radio broadcasters have been looking at their ratings to measure the success of their on-air strategies. By the same token, closely examining digital analytics will tell you how your radio station's digital strategy is faring. But when you start to dig into it, there's a lot of data; it can be overwhelming. In this short video, Seth Resler helps broadcasters figure out what they should be looking for in all of those numbers.
More Resources:
- A Guide to Google Analytics for Radio Programmers
- 5 Website Analytics Every Radio Programmer Should Track
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 20-year broadcasting veteran who has worked behind both the mic and the programming desk in major markets, including New York City, Boston, Seattle, St. Louis, Providence, and San Jose. He left radio in 2006 to enter the world of online marketing. But he kept returning to the broadcasting industry, teaching radio stations how to apply the online marketing techniques being used by Silicon Valley companies. He writes a weekly column on AllAccess.com, offering internet strategies for radio broadcasters. In 2015, Seth joined us as our Digital Dot Connector, helping radio stations combine all of their digital tools into one overarching strategy.
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