For decades, radio broadcasters have been looking at their ratings to measure the success of their on-air strategies. By the same token, closely examining digital analytics will tell you how your radio station's digital strategy is faring. But when you start to dig into it, there's a lot of data; it can be overwhelming. In this short video, Seth Resler helps broadcasters figure out what they should be looking for in all of those numbers.
More Resources:
- A Guide to Google Analytics for Radio Programmers
- 5 Website Analytics Every Radio Programmer Should Track
- Rethinking the Radio Station Promotions Kit for the Digital Age - June 20, 2022
- Why You Should Segment Your Radio Station's Email Campaigns - June 13, 2022
- Vox Examines the TikTok-to-Spotify Pipeline - June 6, 2022
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