Social media is an important part of any radio station's digital strategy, but it's just a piece of the overall puzzle. What role should social media play? And how is it connected to the other components of your station's digital strategy? Seth Resler of Jacobs Media Strategies breaks it down in this short video:
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 25-year broadcasting and podcasting veteran who worked on the mic and behind the programming desk at radio stations in New York City (WXRK), Boston (WBCN), Seattle (KNDD), St. Louis (KPNT), Providence (WBRU), and Silicon Valley (KEZR) before crossing into online marketing. As the digital strategist at Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, search engine optimization, content marketing, lead generation, and other online tools. Seth is currently the Vice-Chair of the Michigan Association of Broadcasters Foundation. He is also the founder of Community Marketing Revolution.
Latest posts by Seth Resler (see all)
- Using Virtual Events as Part of a Community Building Strategy - May 22, 2023
- 8 Mistakes Radio Stations Make With Their Mobile Apps - May 15, 2023
- In Defense of Prize Pigs - May 8, 2023
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