Creating online content is a key component of a radio station's online marketing strategy. It starts with a blog — a section of your station's website where new content can continually be published. For some broadcasters, the idea of launching a blog can feel intimidating. In this short video, Seth Resler breaks down the basics of blogging to make it easier.
Additional Resources:
- Guide: 12 Steps to Launching a Blog
- Webinar: Creating Content: A Practical Guide to Growing Your Station's Web Traffic
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 25-year broadcasting and podcasting veteran who worked on the mic and behind the programming desk at radio stations in New York City (WXRK), Boston (WBCN), Seattle (KNDD), St. Louis (KPNT), Providence (WBRU), and Silicon Valley (KEZR) before crossing into online marketing. As the digital strategist at Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, search engine optimization, content marketing, lead generation, and other online tools. Seth is currently the Vice-Chair of the Michigan Association of Broadcasters Foundation. He is also the founder of Community Marketing Revolution.
Latest posts by Seth Resler (see all)
- Radio Program Directors Should Know These Digital Stats for Their Stations - June 27, 2022
- Rethinking the Radio Station Promotions Kit for the Digital Age - June 20, 2022
- Why You Should Segment Your Radio Station's Email Campaigns - June 13, 2022
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