Creating online content is a key component of a radio station's online marketing strategy. It starts with a blog — a section of your station's website where new content can continually be published. For some broadcasters, the idea of launching a blog can feel intimidating. In this short video, Seth Resler breaks down the basics of blogging to make it easier.
Additional Resources:
- Guide: 12 Steps to Launching a Blog
- Webinar: Creating Content: A Practical Guide to Growing Your Station's Web Traffic
- How to Use ChatGPT to Create Personas for Your Radio Station - September 25, 2023
- When Does an Audience Become a Community? - September 19, 2023
- 5 Tips for Writing Better Headlines on Your Radio Station Website - September 11, 2023
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