Search Engine Optimation (“SEO”), or the art of ensuring that your digital content shows up in the results of search engines like Google, can be a daunting task for radio broadcasters. In this short video, Seth Resler explains the basic principles and shows you how to get started.
Seth Resler
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 20-year broadcasting veteran who has worked behind both the mic and the programming desk in major markets, including New York City, Boston, Seattle, St. Louis, Providence, and San Jose. He left radio in 2006 to enter the world of online marketing. But he kept returning to the broadcasting industry, teaching radio stations how to apply the online marketing techniques being used by Silicon Valley companies. He writes a weekly column on AllAccess.com, offering internet strategies for radio broadcasters. In 2015, Seth joined us as our Digital Dot Connector, helping radio stations combine all of their digital tools into one overarching strategy.
Latest posts by Seth Resler (see all)
- Podcast Dynamic Ad Insertion 101: What Radio Broadcasters Need to Know - November 30, 2020
- How to Share Your Radio Station's Gratitude With Listeners This Thanksgiving - November 20, 2020
- 5 Keys to Creating a Killer Podcast Opening:Lessons from Podcast Movement 2020 - November 17, 2020
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