Too many radio station's cram their websites full of too much stuff. In this short video, Seth Resler outlines the important factors to consider in website design, from clear calls to action to using a content management system.
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 25-year broadcasting and podcasting veteran who worked on the mic and behind the programming desk at radio stations in New York City (WXRK), Boston (WBCN), Seattle (KNDD), St. Louis (KPNT), Providence (WBRU), and Silicon Valley (KEZR) before crossing into online marketing. As the digital strategist at Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, search engine optimization, content marketing, lead generation, and other online tools. Seth is currently the Vice-Chair of the Michigan Association of Broadcasters Foundation. He is also the founder of Community Marketing Revolution.
Latest posts by Seth Resler (see all)
- Rethinking the Radio Station Promotions Kit for the Digital Age - June 20, 2022
- Why You Should Segment Your Radio Station's Email Campaigns - June 13, 2022
- Vox Examines the TikTok-to-Spotify Pipeline - June 6, 2022
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