Set up an automatic email onboarding campaign to welcome your listeners when they subscribe to your email database.
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
Using Virtual Events as Part of a Community Building Strategy
Virtual events can be a powerful tool for broadcasters looking to build community. Here’s how to use them.
Read More8 Mistakes Radio Stations Make With Their Mobile Apps
Our sister company, jācapps, has built over 1,400 mobile apps for radio stations. Over the years, we’ve seen some errors to avoid.
Read MoreIn Defense of Prize Pigs
Broadcasters tend to look down their noses at the Prize Pigs who show up to every station event. Maybe we shouldn’t…
Read MoreWhen Your Radio Station Should (And Should Not) Use AI
AI was a hot topic at the 2023 NAB Show in Las Vegas. Will it help or replace broadcasters? How can and should we use it? Here are some suggestions…
Read More3 Ways That Your Radio Station Can Capture Email Addresses at Events
On-site appearances a great place for radio stations to capture the email addresses of their listeners. Here are three ways to do it.
Read MoreWebsite Forms: When to Use Checklists, Dropdown Lists, or Radio Buttons
An improperly designed form can dramatically decrease the amount of data you can gather from your audience. Here are some tips for creating usable forms.
Read MoreWhat Is A Community Manager And Does Your Radio Station Need One?
Businesses in other industries often employ Community Managers. Should your radio stations have a Community Manager?
Read MoreHow to Use AI to Impersonate Celebrity Voices (And Why You Probably Shouldn’t)
New AI tools make it possible to synthesize the voice of any celebrity. But should radio broadcasters use them?
Read MoreRethinking Radio Station Swag in Light of Social Identity
What if the way radio stations think about swag is all wrong? Here’s why stickers and T-shirts may be more important than you realize.
Read MoreWhat Are the Goals of Your Radio Station’s Website?
What do you want listeners to do when they come to your radio station’s website? It’s important to define explicit goals. Here are some suggestions.
Read MoreRadio Prizes That Are Worthless But Priceless
A prize from a radio station can have a lot of meaning to listeners, even if it doesn’t have a lot of monetary value. Here are some examples.
Read MoreThird-Party Cookies Will Be Eliminated. Broadcasters Could Lose Billions. Here’s What You Need to Know.
Technological and legal changes to how radio stations can use data could result in billions of dollars of lost revenue. The NAB has a new report on the topic. Here’s a closer look.
Read MoreHow Do You AI-Proof Your Radio Station (and Your Radio Career)? Build Community.
Worried that your radio station (or your radio career) will be derailed by AI-generated content? Here’s how you can stay ahead of the game.
Read MoreRethinking Contests: What Motivates Your Radio Station’s Most Passionate Listeners?
Radio relies on contesting more than any other medium. But do they really motivate people to listen? Maybe it’s time to reconsider.
Read More5 Things Every Radio Station Website Needs to Close More Sales
How to use your radio station’s website to generate better leads so your sales team can close more deals.
Read More6 Mistakes Radio Stations Make on Their ‘Advertise with Us’ Webpage
Sometimes potential clients come to your radio station’s website looking for information about how to advertise. Is your website turning them away?
Read MoreEveryone Everywhere All At Once (Radio Personalities on Social Media)
Want to know what other radio personalities are doing on social media? Here’s a wide variety of DJs for you to check out.
Read More7 Digital Skills Broadcasters Can Learn to Level Up in 2023
This year, make a resolution to develop a new digital skill that will help you advance your broadcasting career. Here are some ideas.
Read MoreExamples of How Radio Stations Can Use ChatGPT’s Artificial Intelligence
New writing tools that use artificial intelligence could help radio broadcasters — provided that they are used in the right circumstances.
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