Radio stations like running Facebook ads because they are inexpensive and can target specific audiences. But don’t let the fact that they’re quick and inexpensive lull you into a believe that they’re easy. Here are some tips to maximize your ad campaign results.
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
9 Places Radio Stations Should Display Their Social Media Handles
Your radio station uses its airwaves to promote its social media accounts, but don’t forget to also take advantage of these print opportunities to encourage listeners to follow your station as well.
Read MoreHow to Build a Remote Digital Audio Recording Kit
Here’s the inexpensive equipment that I use to record on-site podcast interviews at events like the Worldwide Radio Summit.
Read MoreGoogle Has Launched a New Podcasts App. Is It the Game Changer Podcasters Have Been Waiting For?
For years, podcasters have been waiting for Google to introduce a native Podcasts app for Android. That day is finally here. But will it do enough to increase podcast listening?
Read MoreHow Commercial Radio Broadcasters Can Learn More About Public Radio
Commercial radio and public radio are largely isolated from one another. But there’s a lot that commercial radio broadcasters can learn from their public radio counterparts. Here’s where to start looking for inspiration.
Read MoreWhat We Learned About Podcast Analytics from Apple’s 2018 Worldwide Developers Conference
At the 2018 Worldwide Developer Conference, Apple offered a walkthrough of their Podcast Analytics dashboard and showed off some new features.
Read MoreHumblebrags: The Key to Getting Shared and Retweeted
How do you get other people to share your content on social media? Mention them in a post that they will want others to read!
Read MoreAre You Squandering Your Radio Station Website’s Potential to Build Cume?
Too often, radio station website are designed with existing listeners in mind, and can alienate newcomers who might otherwise tune in.
Read MoreHow to Fix Radio Station Blogposts That Don’t Look Right When You Share Them on Facebook
Sometimes, you make a mistake when crafting Facebook previews for your radio station’s blogposts. Here’s how you can fix those mistakes and make sure Facebook notices your corrections.
Read MoreHow to Subscribe to Podcasts on Your Android Phone
An interview with Zach Reneau-Weeden, Google’s Podcasts Product Manager, shows that the company’s vision for the future of podcast listening differs from Apple — and could cause listenership to explode.
Read MoreShownotes: A Trick Radio Morning Shows Can Steal From Podcasters
Podcasters use “shownotes” to engage with their audience and promote their shows. Radio morning shows can borrow this simple technique.
Read More5 Targeted Email Campaigns Every Radio Station Should Set Up
To increase your radio station’s clickthrough rates and decrease its unsubscribe rates, allow listeners to sign up to receive the email campaigns that interest them most. Here are five to consider.
Read MoreSigning on a New Radio Station? Here’s Your Digital Checklist.
There’s a lot of work involved in launching a new radio station — but sometimes broadcasters are so focused on the on-air components that they forget about the online stuff. Here are nine items for your digital ‘To Do’ list when signing on a station.
Read More3 Things I Learned from Configuring My Alexa Devices
While configuring the Alexa devices in my new home, I discovered several quirks that will be of interested to radio broadcasters and music fans.
Read MoreWhy Your Radio Station Should Switch to a Secure Website
As data privacy becomes a pressing concern for the general public, it’s more important than ever for your radio station to secure its website.
Read MoreHow Your Radio Station Can Use a Chatbot with Facebook Messenger
If your radio station doesn’t have the manpower to constantly monitor Facebook Messenger, a chatbot can help you stay on top of listener interactions.
Read MoreHow Radio Stations Can Use Gary Vaynerchuck’s $1.80 Instagram Strategy
Entrepreneur and author Gary Vaynerchuck offers a practical strategy for Instagram outreach that could help radio stations looking to engage listeners.
Read MoreThe WordPress Plugin That Will Help Your Radio Station’s Website Get Into Google Search Results
Search Engine Optimization is a critical part of any radio station’s digital strategy. If your station has a Wordpress website, the Yoast SEO plugin can be a powerful SEO tool.
Read More13 Production Elements Your Radio Station Should Run to Promote Its Digital Assets
Never miss an opportunity to direct your listeners to your website, where you can capture their email addresses, sell them concert tickets, or monetize them with ads. These sweepers will help you do that.
Read More7 Ways to Strengthen the Calls to Action Your Radio Station’s Website
When listeners come to your radio stations website, you want them to take specific actions. Strong calls to action can encourage this.
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