Good headlines are how you use your content to draw people from social media and search engines back to your radio stations website.
Read MoreEvery week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
Takeaways from Podcast Movement 2023
The 2023 Podcast Movement is in the books. We asked a number of industry leaders for their biggest takeaways. Here’s what they said.
Read More“Live and Local” Radio Is Not The Same As Community Building
A new report concludes that there’s a big opportunity for radio station in a community-centric approach. But that’s not the same thing as being “live and local.”
Read More7 Digital Mistakes Radio Stations Make That Can Hurt Event Ticket Sales
Radio stations rely on non-traditional revenue from ticket sales for concert festivals or other events. But these digital mistakes can hurt the bottom line.
Read MoreHow Radio Stations Embraced the Barbie Movie
The Barbie movie is the type of cultural phenomenon that gives radio stations the opportunity to shine. Here’s how broadcasters embraced it.
Read MoreHow to Use Social Proof to Attract Radio Advertisers
Social proof can be a powerful tool for turning potential advertisers into clients. Here’s how to add it to your station’s website.
Read MoreHow A.I. Could Kill the Concert Calendar
AI tools like ChatGPT and Jasper mean that listeners no longer need to wait for radio stations to tell them what concerts are coming to town. Here’s what that means for radio.
Read MoreThank You, All Access
All Access, the radio industry website, supported people in the radio industry — including me — at every turn. It will be missed.
Read MoreMeta Has Introduced Threads. What Should Your Radio Station Do?
Threads, Meta’s Twitter rival, is here. Should radio stations jump on the bandwagon or take a wait-and-see approach to the platform?
Read MoreHow Radio Stations Should Be Thinking About AI
When trying to figure out how AI can help your radio station, start by asking these two questions.
Read MoreRethinking The Digital Intersection Between Corporate and Station Brands
As more radio companies build public-facing corporate brands, how should they balance this with their station brands?
Read More4 Things You Can Remove From Your Radio Station’s Homepage
Many radio stations’ homepages are cluttered with unnecessary elements. Improve your station’s digital strategy by removing these items.
Read MoreHow to Write an Automated Onboarding Campaign for Your Email Database
Set up an automatic email onboarding campaign to welcome your listeners when they subscribe to your email database.
Read MoreUsing Virtual Events as Part of a Community Building Strategy
Virtual events can be a powerful tool for broadcasters looking to build community. Here’s how to use them.
Read More8 Mistakes Radio Stations Make With Their Mobile Apps
Our sister company, jācapps, has built over 1,400 mobile apps for radio stations. Over the years, we’ve seen some errors to avoid.
Read MoreIn Defense of Prize Pigs
Broadcasters tend to look down their noses at the Prize Pigs who show up to every station event. Maybe we shouldn’t…
Read MoreWhen Your Radio Station Should (And Should Not) Use AI
AI was a hot topic at the 2023 NAB Show in Las Vegas. Will it help or replace broadcasters? How can and should we use it? Here are some suggestions…
Read More3 Ways That Your Radio Station Can Capture Email Addresses at Events
On-site appearances a great place for radio stations to capture the email addresses of their listeners. Here are three ways to do it.
Read MoreWebsite Forms: When to Use Checklists, Dropdown Lists, or Radio Buttons
An improperly designed form can dramatically decrease the amount of data you can gather from your audience. Here are some tips for creating usable forms.
Read MoreWhat Is A Community Manager And Does Your Radio Station Need One?
Businesses in other industries often employ Community Managers. Should your radio stations have a Community Manager?
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