Too often, radio station website are designed with existing listeners in mind, and can alienate newcomers who might otherwise tune in.
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
How to Fix Radio Station Blogposts That Don’t Look Right When You Share Them on Facebook
Sometimes, you make a mistake when crafting Facebook previews for your radio station’s blogposts. Here’s how you can fix those mistakes and make sure Facebook notices your corrections.
Read MoreHow to Subscribe to Podcasts on Your Android Phone
An interview with Zach Reneau-Weeden, Google’s Podcasts Product Manager, shows that the company’s vision for the future of podcast listening differs from Apple — and could cause listenership to explode.
Read MoreShownotes: A Trick Radio Morning Shows Can Steal From Podcasters
Podcasters use “shownotes” to engage with their audience and promote their shows. Radio morning shows can borrow this simple technique.
Read More5 Targeted Email Campaigns Every Radio Station Should Set Up
To increase your radio station’s clickthrough rates and decrease its unsubscribe rates, allow listeners to sign up to receive the email campaigns that interest them most. Here are five to consider.
Read MoreSigning on a New Radio Station? Here’s Your Digital Checklist.
There’s a lot of work involved in launching a new radio station — but sometimes broadcasters are so focused on the on-air components that they forget about the online stuff. Here are nine items for your digital ‘To Do’ list when signing on a station.
Read More3 Things I Learned from Configuring My Alexa Devices
While configuring the Alexa devices in my new home, I discovered several quirks that will be of interested to radio broadcasters and music fans.
Read MoreWhy Your Radio Station Should Switch to a Secure Website
As data privacy becomes a pressing concern for the general public, it’s more important than ever for your radio station to secure its website.
Read MoreHow Your Radio Station Can Use a Chatbot with Facebook Messenger
If your radio station doesn’t have the manpower to constantly monitor Facebook Messenger, a chatbot can help you stay on top of listener interactions.
Read MoreHow Radio Stations Can Use Gary Vaynerchuck’s $1.80 Instagram Strategy
Entrepreneur and author Gary Vaynerchuck offers a practical strategy for Instagram outreach that could help radio stations looking to engage listeners.
Read MoreThe WordPress Plugin That Will Help Your Radio Station’s Website Get Into Google Search Results
Search Engine Optimization is a critical part of any radio station’s digital strategy. If your station has a Wordpress website, the Yoast SEO plugin can be a powerful SEO tool.
Read More13 Production Elements Your Radio Station Should Run to Promote Its Digital Assets
Never miss an opportunity to direct your listeners to your website, where you can capture their email addresses, sell them concert tickets, or monetize them with ads. These sweepers will help you do that.
Read More7 Ways to Strengthen the Calls to Action Your Radio Station’s Website
When listeners come to your radio stations website, you want them to take specific actions. Strong calls to action can encourage this.
Read MoreYour Radio Station Staff Should Have These Images on Hand
When your staff needs radio station images and they don’t have easy access to the right ones, it can bog down projects. Here’s what you need to know to gather all the appropriate images into one place.
Read MoreHow to Repurpose Audio as Video to Promote Your Radio Station on Social Media
Video is more likely to go viral on social media than audio. So use these tools to convert your radio station’s on-air content into short videos.
Read MoreHere’s Why Most Podcast Listening Happens on Apple Devices
Roughly two thirds of all podcast listening happens on iOS devices. Android is a distant second. Here’s why, and what it means for the future of podcasting.
Read MoreWrite Digital Instructions to Help With Radio Station Staff Turnover
In the radio industry, staff turnover happens all the time. Taking the time to write instructions can minimize digital disruptions.
Read MoreHow a Content Calendar Can Improve Your Radio Station’s Blog
A simple spreadsheet can help you manage your radio station’s blog. Use it to schedule content the way you use music scheduling software to schedule songs.
Read More5 Browser Extensions to Boost Your Productivity
Web browser extensions can add functionality and help you be more productive. Here are five of my favorites.
Read MoreTwenty 2018 Digital New Year’s Resolutions for Your Radio Station
It’s a brand new year! What should your radio station be focusing on when it comes to digital strategy? Here are some ideas…
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