On the air, radio stations make a point of using language that puts listeners first. Yet they often fail to do so on the web.
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
What is Google Analytics Telling You About the Impact of COVID-19 on Your Radio Station’s Website?
Google Analytics can tell you a lot about your audience’s behavior. Have you spent time figuring out what’s changed during the pandemic?
Read MoreProtect Your Radio Station From Digital Disruption If An Employee Leaves
It’s never easy for a radio station when a key employee leaves, but you can take steps to minimize the digital disruption with these steps.
Read MoreTips for Creating Email Signup Forms
Want people who visit your radio station’s website to sign up for your email newsletter? A well-designed registration form can make all the difference.
Read MoreYour Radio Station Should Try Instagram Reels
With the future of the popular TikTok app in question, Instagram has introduced its own short-form video feature: Reels. Here’s how it works.
Read MoreA Picture Says 1000 Words. What Do The Pictures on Your Radio Station’s Website Say?
Here’s a fun exercise to help you figure out what message the images on your radio station’s website are sending. Do they match your website’s words?
Read MoreVoice Command Considerations When Picking a Name for Your New Radio Station
When naming a new radio station, it’s wise to take voice commands into consideration. Here are some factors to think about.
Read MoreHere’s What You Should Put in the Main Menu of Your Radio Station’s Website
At crucial component of a radio station’s website is the main menu. If you haven’t scrutinized the navigation on your website in a while, it’s time.
Read MoreHow Your Radio Station Can Host a Virtual Happy Hour
The virtual happy hour, in which DJs chit-chat over cocktails and invite listeners to watch, has become popular. Here’s how your station can host one.
Read MoreHow to Use Your Radio Station’s Blog to Spotlight Local Businesses and Artists During the Pandemic
Your radio station can support local business or artists in the community by highlighting them in a series of interviews on your website.
Read More8 Elements That Radio Shows Can Use On Their Shownotes Webpages
Radio DJs can benefit by borrowing the practice of “shownotes” webpages from podcasters. But what elements should be included in these pages? Here are some to consider.
Read MoreHow to Use Shownotes Pages to Grow Your Radio Station’s Email Database
Radio broadcasters can borrow a technique from podcasters to grow their email databases. Here’s how it works.
Read MoreNow Is a Good Time to Review Your Radio Station’s Social Media Policy
Nerves are raw across America right now, leaving radio air talent with the difficult challenge of figuring out what to say on social media. This can help.
Read MoreHow to Rewrite Your Radio Station’s “Advertise With Us” Webpage for the Pandemic
Thes “Advertise With Us” webpage is the most valuable one on your radio station’s website — especially during the pandemic. Here’s how to improve it.
Read More9 Factors to Consider When Livestreaming Video to Social Media
Radio on-air talent is spending a lot of time livestreaming to social media these days. Here are some factors to consider that will help you up your game.
Read MoreA Quick and Dirty Way to Make Animated Livestreaming Video Bumpers
Want to make your livestreaming video on social media look slicker? Use PowerPoint and iMovie to create video bumpers. Here’s how.
Read MoreLivestreaming Options for Radio Air Talent: Zoom vs. BeLive vs. StreamYard
Radio air talent is increasingly livestreaming video to social networks. Which softtware should they use, Zoom, BeLive, or StreamYard?
Read More8 Ways Your Radio Station Can Encourage Streaming During the COVID-19 Pandemic
With people in their homes instead of their cars, radio stations should promote the different ways that people can listen. Here are some ideas.
Read MoreRethinking Radio Website Design in the Age of Coronavirus
On their websites, many radio stations are treating the coronavirus pandemic like just another promotional campaign. It’s not.
Read MoreRadio Stations Can Use These Video Streaming Services During the Pandemic (And After It)
During the pandemic, radio personalities are using streaming services to engage with their listeners. Which one should you use? It depends.
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