While social media gets all the attention, email marketing is still the tried-and-true workhorse of many successful online marketing strategies. Don't ignore this important communication channel — it's a great way to engage with your radio station's listeners. In this short video, Seth Resler gives the broad strokes of an email marketing strategy that can be adopted by radio stations even if they're strapped for resources.
More Resources:
- How to Automate Your Radio Station's Email Campaigns
- How to Set Up an Automated Email Campaign to Recycle Evergreen Content
- Email Metrics to Track
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 25-year broadcasting and podcasting veteran who worked on the mic and behind the programming desk at radio stations in New York City (WXRK), Boston (WBCN), Seattle (KNDD), St. Louis (KPNT), Providence (WBRU), and Silicon Valley (KEZR) before crossing into online marketing. As the digital strategist at Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, search engine optimization, content marketing, lead generation, and other online tools. Seth is currently the Vice-Chair of the Michigan Association of Broadcasters Foundation. He is also the founder of Community Marketing Revolution.
Latest posts by Seth Resler (see all)
- Rethinking the Radio Station Promotions Kit for the Digital Age - June 20, 2022
- Why You Should Segment Your Radio Station's Email Campaigns - June 13, 2022
- Vox Examines the TikTok-to-Spotify Pipeline - June 6, 2022
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