While social media gets all the attention, email marketing is still the tried-and-true workhorse of many successful online marketing strategies. Don't ignore this important communication channel — it's a great way to engage with your radio station's listeners. In this short video, Seth Resler gives the broad strokes of an email marketing strategy that can be adopted by radio stations even if they're strapped for resources.
More Resources:
- How to Automate Your Radio Station's Email Campaigns
- How to Set Up an Automated Email Campaign to Recycle Evergreen Content
- Email Metrics to Track
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 20-year broadcasting veteran who has worked behind both the mic and the programming desk in major markets, including New York City, Boston, Seattle, St. Louis, Providence, and San Jose. He left radio in 2006 to enter the world of online marketing. But he kept returning to the broadcasting industry, teaching radio stations how to apply the online marketing techniques being used by Silicon Valley companies. He writes a weekly column on AllAccess.com, offering internet strategies for radio broadcasters. In 2015, Seth joined us as our Digital Dot Connector, helping radio stations combine all of their digital tools into one overarching strategy.
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