Here are digital tips for every staffer at your radio station, broken out by job title so they are easy to access. Enjoy!
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5 Ways Radio Broadcasting is Different From Podcasting (From a Podcaster Turned DJ)
Clay Groves, host of the Fish Nerds podcast, recently landed a gig with his hometown radio station. We asked him about the differences.
Read MoreIntro to SEO for Radio Stations
Search engines can be a powerful source of website traffic, but many radio broadcasters ignore it. This short video will introduce you to SEO basics.
Watch VideoRadio, Beware the Sushi Menu Approach to Sales
Radio stations now offer so many digital services that for clients, the choices can feel as overwhelming as a sushi restaurant.
Read MoreA Crash Course in Social Media for Radio Stations
If you don’t want to use the post title for sharing the post on Twitter but instead want another title there, write it here.
Watch VideoIntro to Digital Analytics for Radio Stations
When your radio station starts to dig into its digital analytics, the numbers can be overwhelming. Here’s what to focus on.
Watch Video30-Day Radio Station Challenge: Use Your Airwaves to Promote Your Website
One of the best ways for radio stations to drive traffic to their website is by using their own airwaves. Take this 30-day challenge to see results.
Read MoreWorldwide Radio Summit Podcast: Woody Fife of The Woody Show
Woody Fife, host of the popular syndicated radio morning show, “The Woody Show,” talks to Seth Resler at the 2019 Worldwide Radio Summit.
ListenEmail Marketing Basics for Radio Broadcasters
In this short video, Seth Resler gives the broad strokes of an email marketing strategy that can be adopted by radio stations.
Watch VideoWorldwide Radio Summit Podcast: Leslie Scott of 107.7 The End in Seattle
Leslie Scott, the Program Director of Seattle’s legendary alternative rock station 107.7 The End, talks to Seth Resler at the 2019 Worldwide Radio Summit.
ListenWill People Wake Up to Podcasts? What Will That Mean for Morning DJs?
A new mobile app allows people to wake up to their favorite podcasts. What challenges and opportuities does this create for local radio morning shows?
Read MoreTips for Radio Stations on Web Design
Too many radio station’s cram their websites full of too much stuff. This short video outlines the important factors to consider in website design.
Watch VideoYour Radio Station’s Homepage Has Too Much Crap On It
Inevitably, radio station websites almost all suffer from the same problem: They have too much crap on the homepage. Here’s how to fix it.
Read MoreWorldwide Radio Summit Podcast: Mike McVay of McVay Media
Mike McVay, President of McVay Media and former EVP/Content & Programming for Cumulus Media, at the 2019 Worldwide Radio Summit.
ListenA Radio Station’s Guide to Launching a Blog
Creating online content is a key component of a radio station’s online marketing strategy. In this short video, learn the basics of blogging.
Watch VideoWorldwide Radio Summit Podcast: Jacqueline Saturn of Caroline and Harvest Records
Jacqueline Saturn, President of Caroline and the President of Harvest Records, talks about how the art of breaking musical artists has evolved.
ListenTips for Repurposing Your Radio Show’s Benchmark Feature as a Podcast
Many radio broadcasters start podcasting by repurposing their on-air content. Here are some tips to make your benchmark features work in podcast form.
Read More3 Ways Your Radio Station Can Get More Web Traffic from Evergreen Content
As radio broadcasters, we tend to focus on topical content. But evergreen content can drive web traffic long after it’s published.
Read MoreRadio Broadcasters: Use an Event to Launch a Podcast
Looking to launch a podcast but suffering from a fear of commitment? Tap into an existing event to produce a podcast.
Read MoreWorldwide Radio Summit Podcast: Chris Williams of iHeartRadio
Chris Williams, the Chief Product Officer at iHeartRadio, talks about what it’s like to be the “program director of the iHeartRadio app.”
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