2019: Episode 8
Mike McVay, President of McVay Media and former EVP/Content & Programming for Cumulus Media, is a highly respected radio consultant. He joined Seth Resler at the 2019 Worldwide Radio Summit to talk about his programming philosophy and how radio works inside a large organization like Cumulus.
Learn more about the Worldwide Radio Summit.
Special thanks to Joel Denver and Matt Shapo of All Access. Photo by Katherine Tyler.
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 25-year broadcasting and podcasting veteran who worked on the mic and behind the programming desk at radio stations in New York City (WXRK), Boston (WBCN), Seattle (KNDD), St. Louis (KPNT), Providence (WBRU), and Silicon Valley (KEZR) before crossing into online marketing. As the digital strategist at Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, search engine optimization, content marketing, lead generation, and other online tools. Seth is currently the Vice-Chair of the Michigan Association of Broadcasters Foundation. He is also the founder of Community Marketing Revolution.
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