Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
Publishing’s Purple Cow
How do you launch something new in an industry where hundreds of similar products come out every week? That’s what the publishing industry goes through. Doubleday has a new book called "The Traveler," which they’re now promoting in very compelling ways. First, they’re using "street teams" – groups of young women who look like the […]
Read MoreThe Guy Disconnect
Here in radioland, we struggle mightily to find ways to make our young male audiences attractive to advertisers. And the salespeople continue to throw up their hands in frustration. Meanwhile, Marian Salzman, trend expert at J. Walter Thompson and author of the upcoming book, "The Future of Men," predicts that targeting real guys is going […]
Read MoreLet's Play Games
With all the talk about new media – satellite radio, iPods, Internet radio – one phenomenon that many miss is video gaming. The Jacobs Media Technology Web Poll illustrated the breadth of gaming – impacting many Rock listeners of all ages. Two years ago, Steve Schnur of EA Games spoke to our Summit about the […]
Read MoreLet’s Play Games
With all the talk about new media – satellite radio, iPods, Internet radio – one phenomenon that many miss is video gaming. The Jacobs Media Technology Web Poll illustrated the breadth of gaming – impacting many Rock listeners of all ages. Two years ago, Steve Schnur of EA Games spoke to our Summit about the […]
Read MoreManaging UP
You have marketing money, a high-priced morning show, a great team of promotion staffers, recent research, and a smart consultant (hopefully) – so how come the book went down? That’s the question that PD’s have to face at times like these. It seems like most of the management books out there focus on motivating the […]
Read MoreThe "P" Word
Jacobs Summit X is history. Thanks to the entire Jacobs staff for another superior effort. After the entire day, Larry Sharp (KSAN/SF) came up to me, and noted that while not intentional, every panel had a common theme – passion. Upon reflection of the day, he is on the money. Passion has become something of […]
Read MoreThe “P” Word
Jacobs Summit X is history. Thanks to the entire Jacobs staff for another superior effort. After the entire day, Larry Sharp (KSAN/SF) came up to me, and noted that while not intentional, every panel had a common theme – passion. Upon reflection of the day, he is on the money. Passion has become something of […]
Read MoreSummit X – The Recap
Photos From Jacobs Media’s Summit X LITTLE STEVEN ROCK STAR, RADIO HOST, & "SOPRANOS" MOBSTER KEYNOTES JACOBS MEDIA SUMMIT X Little Steven & Fred Jacobs Steven, Fred, & "Guests" Thanks for making Jacobs Media’s Summit X our best yet! Head to our Summit page – www.ik9.5f7.myftpupload.com/summit – for more photos!
Read MoreSummit X
The Summit is here – and Jacobs Media has headed to Cleveland for Summit X with the R&R Convention. Here’s the agenda for the day: CLIENTS ONLY FROM 9AM-11AM: What’s UP With Rock? – An all-star town-hall style meeting on the state of rock NOONA Conversation With Peter Smyth – President/COO of Greater Media talks […]
Read MoreI Spy
A new Pew Internet project memo ("The Use of Webcams") reveals that one out of six adult American Internet users has gone online to view something – a person or a place – via a web cam. The number runs even higher for men. It makes you wonder – radio has personality (DJ’s, special guests, […]
Read MoreTheatre Of The Now
When are morning shows going to figure it out? It’s ironic that the creative swashbucklers who changed FM rock radio from a medium that slept in during the morning hours to one where mornings are dominant, are missing the Internet boat. Cutting edge morning shows have changed the commercial complexion of rock radio and, have […]
Read MoreSaving Radio
The Wall Street Journal recently devoted an entire section to technology, and the lead story was titled "How Old Media Can Survive In A New World." It provided ideas and new thinking for newspapers, network news, network TV, advertising, book publishing, movies, and music. Notice an interesting omission? Radio wasn’t even mentioned in the entire […]
Read MoreRetail ESPN
ESPN’s "SportsCenter" has announced it will visit all 50 states in 50 days starting at Fenway Park on July 17. For Jacobs Media clients this promotion will sound familiar. We have utilized the "30 Bars in 30 Days" to kick off personalities at Rock stations around the country. It works because it’s intensely retail, allowing […]
Read MoreClassic Rock TV – Gone Bad
Just a few entries ago, I was praising some of the better uses of Classic Rock/Rock songs in TV ads. A few days later, NPR’s "Day to Day" program devoted an entire feature to having listeners choose the worst ad songs ever. An old radio friend, Sheila Sorvari, sent me the link to the feature […]
Read MoreSoCal's Neo Earthquake
I’m pleased to have Jacobs Media’s Dave Beasing offer a guest blog today, enjoy! There was an earthquake in Southern California at 8:41 AM on Sunday morning. Magnitude 5.2, it wasn’t major but many people felt it. In fact, within 24 hours, nearly 27,000 people had logged on to a government Web site to answer […]
Read MoreSoCal’s Neo Earthquake
I’m pleased to have Jacobs Media’s Dave Beasing offer a guest blog today, enjoy! There was an earthquake in Southern California at 8:41 AM on Sunday morning. Magnitude 5.2, it wasn’t major but many people felt it. In fact, within 24 hours, nearly 27,000 people had logged on to a government Web site to answer […]
Read MoreStripes
The next time someone tells you there’s no good new music coming out, tell them about the new White Stripes’ album, "Get Behind Me Satan." Unlike U2 or Green Day, this album isn’t likely to spawn multiple hits you’ll hear all over the radio over the summer months. But if you’re looking for something that’s […]
Read MoreMore Is More
Back when he was presenting music tests for Coleman Research, Pierre Bouvard became famous for a very true quote: "Perceptions are like glaciers – slow to form and slow to melt." Truer words were never spoken. In our Technology Web Poll, we asked whether Rockers from all formats were aware that radio stations had begun […]
Read MoreMidday Streaming
The Center for Media Research has just announced that according to comScore, listening to online radio networks in March hit a peak during middays, crossing the 1,000,000 listeners mark. This data is an amalgamation of networks like AOL, Yahoo!, MSN Radio, and similar outlets. In addition, Arbitron’s comScore data shows that more and more computer […]
Read MoreToday's Edge
Last month, NBC’s head Jeff Zucker sacked the executive producer for the "Today Show." Why? The show looks fine, the talent lineup is made up of all-stars, and the guests are always stellar. As ABC’s "Good Morning America" is moving closer to "Today" in the ratings, Zucker realized his juggernaut was losing more than ratings […]
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