Front cover of a recent Business Week – “Blogs Will Change Your Business” (free registration required). Starting out their cover story with the quote, “You can't afford to miss this wave,” they do a great job describing and fleshing out why blogs are so important to businesses.
That's what I'm finding after writing jacoBLOG over the past few months. Tim Davis didn't exactly drag me kicking and screaming in the blogosphere, but I wasn't very bullish either. Now that our blog has been up and running, I'm becoming a believer. Our blog has garnered great response, lots of visitation, and a chance for us to candidly comment on radio related issues on an everyday basis.
Our business is changing rapidly, and the blog gives us a chance to provide some commentary and perspective on what's going on out there. We're trying not to pontificate, nor come off as geniuses who have all the answers. Because we don't. But if we can provide a daily view of industry issues, concerns, and victories, we're hopefully on the right track. Check out the article in Business Week, read our blog, and continue to let us know how we're doing.