The Jacobs Media Strategies Blog

Recently, a coalition supported by three of the big four television broadcast networks (Disney opted out) and others – called TV Watch – pointed out the obvious.  Citing a new 1,000-person nationwide poll study by Peter D. Hart Research Associated and the Luntz Research Companies (CLICK HERE FOR A PDF), TV Watch noted that by […]

With the kind of year Apple has had, you might excuse them if they kicked back at bit to let the iPod phenomenon grow organically.  But they have a variety of issues to address, not the least of which is to figure out where the next challenge is coming from. Now that iPods have been […]

It’s one of the oldest marketing ploys in the book – and that’s why it always works.  Lets your listeners tell your story.  Who do listeners believe – claims by a disembodied announcer or real people singing your praises? Ben McConnell of “Evangelism Marketing” fame has been a long-time proponent of “peopletizing.”  And of course, […]

As reported by Paul Heine in Billboard Monitor, the “cell phone only” issue isn’t just confined to radio.  Just last weekend in Miami, the American Association for Public Opinion Research discussed this issue.  These researchers are discovering that the number of people who have canceled their land lines in favor of cell phones has doubled […]

Since our Technology Web Poll was released, we’ve been asked many questions about the validity and accuracy of this type of research.  Recently, Bruce Paul, VP International Research for AC Nielsen, wrote an article about online surveys that provides some answers. Of course, the downsides are well known:  inability to double-check the identity of survey […]

OK, I’ll admit it.  I’ve been slow to come around to the text messaging phenomenon.  But Jacobs Media’s Technology Web Poll is a reason to rethink this technology.  Yes, texting is the domain of the young, but like so many other media habits, it eventually becomes widespread.  Think about IMing.  Just a few years ago, […]

So the Cartoon Network, Comedy Central, and other cable TV networks are pulling down respectable young male numbers at night. Where’s the opportunity for radio? Think about your next TV campaign and how your media buyer selects the shows for your buy. If your buying strategy simply goes through the motions of considering the same […]

Rock Radio has conceded night-time listening for years.  Now perhaps there’s an opportunity to get some listening back.    To save money on a daypart that is apparently not very important, broadcasters have opted for banal voicetracking.  No wonder listening is down at night.  Who wants to listen to an automated-sounding DJ going through the […]

Remember 15-odd months ago, when the TV networks were complaining about all those lost men in the ratings?  Turned out, they were “found” on late night cable.  Programming blocks like the Cartoon Network’s “Adult Swim” or Comedy Central’s “The Daily Show” with Jon Stewart are sucking up young guys at a rapid rate.  In many […]

Think whatever you will of Howard Dean, but as you’ll recall from his ill-fated campaign, the highlight was the incredible way he used the Internet to accrue a strong, active database that raised millions of dollars.  His old organization, Democracy For America, is at it again, creating a grassroots campaign that should ring familiar to […]

Late last week, Arbitron provided an update of how it’s approaching the “cell phone only” issue.  As you know, this issue reached a head at the recent Arbitron Advisory Council meeting where findings from Jacobs Media’s Technology Web Poll were presented.  Since then, Arbitron has hosted a webinar on the topic, as well as this […]

I remember living in New York City in the early ’80s.  It seemed like every other parked car had a sign in the window “No Radio” – designed to prevent a rising wave of car radio break-ins and thefts. Last week, NYPD announced that iPod ripoffs were the reason for an increase in subway crime.  […]

One of the big findings from our recently released Technology Poll is that six of every ten radio station email database members say that being a member of this club strengthens their relationship with the station.  Wow! This is something we’ve suspected, but now have quantified.  Of course, this whole idea of listening to your […]

Front cover of a recent Business Week – “Blogs Will Change Your Business” (free registration required).  Starting out their cover story with the quote, “You can’t afford to miss this wave,” they do a great job describing and fleshing out why blogs are so important to businesses. That’s what I’m finding after writing jacoBLOG over […]

I am fortunate to own a little stock in one of the brightest stories of the year (decade?).  Google’s annual report just hit my mailbox, and it’s loaded with wonderful little highlights that tell a great deal about why their company is successful. I won’t bore you with all the cool things they have in […]

A great blog entry from Jacobs Media consultant, Dave Beasing, who notes that Nine Inch Nails’ Trent Reznor has come up with a great idea that gives his fans unique access to his music.  He is offering their hit, “The Hand That Feeds,” in a free download with multiple tracks.  Anyone can remix it, rearrange, […]