Last week, the New York Stock Exchange ended its day with Harley-Davidson's CEO, John Thain, ringing the closing bell. To honor this event, at least 30 traders rode their Harleys to work, and wearing suits, left Wall Street on their hogs.
What an incredible cult brand Harley has become – a Wall Street darling last week, and the icon for rallies from Sturgis to Detroit, year in and year out. And to hear motorcycle experts tell it, Harleys are far from the best bikes made. As Matt Ragas explained it to Jacobs Summit attendees in '03, that's the power of the cult brand. People want to be a part of it.
And consider this litmus test. If those non-motorcycle owners reading this blog had an opportunity to buy a bike, what brand would YOU buy? For most of us, the answer's obvious. There's no reason for radio stations not to aspire to create the same relationship with their audiences.