When your listeners are on their smartphones, they are spending 86% of their time using apps. So your radio station needs an app with these key features.
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
How to Optimize Your Radio Station’s Blogposts for Search Engines
Search Engine Optimization sounds intimidating, but by taking a few basic steps, your radio station can attract more traffic from sites like Google.
Read MoreSEO 101: Search Engine Optimization and Keywords for Radio Broadcasters
Search engines can drive a lot of traffic to radio station websites…if they’re optimized correctly. Step one is to determine your website’s keywords.
Read MoreI Saw Radio’s Future at CES in Las Vegas
Seth Resler headed out to CES 2017 in Las Vegas to see how new technologies will impact radio broadcasters. Hear what he learned.
Read MoreDeciding What Pages to Put on Your Radio Station’s Website (and Where to Put Them)
We talk a lot at Jacobs Media about Content Marketing. It starts with a strong station website. Before you start building or redesigning it, it’s important to map out thepages you’ll need and how you’ll arrange them in the site’s menu. Here’s a simple walk-through.
Read MoreHow the Tools in Your Radio Station’s Digital Strategy Fit Together
When developing a radio station’s digital strategy, think about how all the different tools connect, from the email service provider to the streaming host.
Read MoreWhy Your Radio Station Should Use a Content Management System (CMS) for Its Website
When building a website for your radio station, you’ll want to use a Content Management System (CMS) platform such as Wordpress. Here’s why.
Read MoreHow We Set Goals for Our Website (And How Your Radio Station Can Do the Same)
At Jacobs Media, we use the same content marketing digital strategy that we recommend to radio stations. Step one: Define the goals of your website.
Read MoreIf This Then That: the Website That Connects Your Online Tools
IFTTT (If This Then That) is a website that can simplify your job and your life by connecting your different digital tools.
Read More5 Steps to Getting Your Radio Station’s Digital Strategy Off the Ground in 2017
For a radio station, a comprehensive digital strategy involves much more than just social media. Here are the five steps to get started.
Read More10 Questions Radio Broadcasters Should Be Asking About Facebook Live Audio
Facebook has launched a feature that allows anybody to broadcast audio over the social network. Will it help or hurt radio? Here are the questions to ask.
Read MoreHoliday Gift Ideas for Your Radio Station Colleagues
We’ve got something for every co-worker on your list: the Program Director, the DJs, the sales staff, the Promotions Director, and more. And it’s all free!
Read MoreAlways Embed YouTube Videos on Your Radio Station’s Blog Before Sharing Them on Social Media
Many radio stations make the mistake of sharing YouTube videos directly over social media. Here’s why its important to embed them on your website first.
Read More6 Podcasts Every Radio Broadcaster Should Listen To
Whether you’re a radio programmer, DJ, or CEO, here are six podcasts that delve into the issues broadcasters face today.
Read MoreUse Pinterest and Holiday Recipes to Drive Traffic to Your Radio Station’s Website
As Thanksgiving approaches, radio stations can copy this technique used by food bloggers to drive traffic back to recipes on their website with Pinterest.
Read MoreCan Your Radio Station Generate Revenue with a Membership Website?
Commercial radio broadcasters could find a new revenue stream by looking to the sustaining membership model that public radio stations are using.
Read MoreUsing Webinars to Generate Sales Leads for Your Radio Station
Webinars can be very effective tools for attracting and identifying potential advertisers for your radio station. Here’s how it works…
Read MoreRadio Stations Can Drive Email Registrations With Content, Not Just Contests
Many radio stations use contests to encourage listeners to fill out online forms, but they ignore content as a source of email registrations.
Read MoreHow WMGK Pulled Off a Twitter Takeover with Steven Van Zandt
Here’s how Philadelphia’s classic rock station, 102.9 WMGK, hosted a Twitter Takeover with Little Steven Van Zandt of Bruce Springsteen’s E Street Band.
Read MoreCheck Out All 12 Episodes of Our Podcast Series About Radio and the Connected Car
We’ve published the final backstage interview from the 2015 DASH Conference. If you want to know how the connected car will impact radio, take a listen.
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