Here’s how you can save your radio station staff some work by automating the email campaigns.
Read MoreEvery week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
How to Aircheck Yourself with Amazon’s Mechanical Turk
Here’s how you can use a little-known online service to get feedback on your radio show or podcast.
Read MoreThe Free Tool That Will Help You Communicate with Your Website Designer
Use Skitch to mock up your website and show your web designer exactly what changes you’d like made.
Read MoreHow to Submit Your Podcast to Google Play Music
Google Play Music will soon feature podcasts. Here’s how to submit your podcast to the directory.
Read More5 Tips for Creating YouTube Videos for Your Radio Station
Here are some tips for getting the most out of the YouTube videos that you create for your radio station.
Read MoreYou’re Good at Creating Audio. So Use It to Promote Your Station’s Events.
Here’s how you can use online audio to promote your radio station’s events.
Read More10 Places to Use Your Radio Station’s Online Videos
Once you create a video to promote your radio station’s event, here’s where you can use it.
Read MoreHow to Use Video to Promote Your Radio Station’s Big Event
Here’s how you can create a short video to promote your radio station’s next big concert, promotion, or festival.
Read MoreIn the Podcasting World, Apple is the 800-Pound Gorilla
Here’s why Apple’s iTunes and Podcasts app dominate the world of podcasting.
Read MoreHow Your Radio Station Should Think About Podcasting
Should your radio station be podcasting? Here are some factors to consider.
Read MoreGenerating Sales Leads with Content Marketing: Where to Start
How can your radio station use a content marketing strategy to generate more sales leads? Here’s where to start.
Read MoreAn Introduction to Content Marketing for Radio Broadcasters
Radio broadcasters can pull all of their different digital tools together into a single coherent plan by using a Content Marketing strategy. Here’s how it works.
Read MoreYour Radio Station’s Clients Are Asking for You Online
When potential clients want to know more about radio advertising, they turn to the internet for answers. Your station needs to meet them there.
Read MoreThe Way Companies Buy Radio Advertising Has Changed. So Should You.
The internet has changed the way companies make decisions about where to spend their advertising dollars. Your radio station needs to adapt.
Read MoreUsing Content Marketing to Generate More Sales Leads for Your Radio Station
You can use a Content Marketing strategy on the web to generate more sales leads for your radio station. Here’s how.
Read MoreUse Google Analytics to Measure Your Radio Station Website’s Performance
Here’s how you can use Google Analytics to measure the success of your radio station website’s performance.
Read MoreContent Management Systems and Password Lists for Radio
To set up your radio station website to execute a Content Marketing strategy, start by selecting a content management system and compiling a master password list.
Read MoreApple Drops a Beats
Apple has introduced Apple Music featuring an online radio station called Beats 1. Here are our first impressions.
Read MoreIntroducing Our New Digital Dot Connector, Seth Resler
Seth Resler, the Digital Dot Connector at Jacobs Media Strategies, helps broadcasters with their online strategies.
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