Every radio company is different, of course. But whether you’re talking about the biggest public companies with thousands of employees or those mom & pop operations, the one complaint they all share is this: not enough bandwidth. How can organizations make the most of their resources, while optimizing results. That’s the heavy lift of today’s blog post, along with 8 common sense suggestions to help you get there.

After a few years where we did not see much in the way of tech advancement in the automotive world, CES 2022 turned out to be a fork in the road. Yes, there has been innovation in both autonomous and electrification. But much progress has been made in visual displays. They’re bigger, they’re personalized, and there are more of them. For an audio medium like radio, there are challenges, but also opportunities in the cars of the future, as well as vehicles rolling off the assembly line today. How’s your station’s video strategy?

An ongoing debate in U.S. radio circles revolves around the value proposition and even the definition of “local.” Commercial, public, and Christian music operators are all grappling with this issue, especially because of its dependence on resources, human and financial. Today’s blog post offers up real-life examples of why the local ethos matters now more than ever, as well as my test to measure a station’s “local-ness.” Can yours pass the test?

It’s early January, and you know what that means for U.S. radio? The one-day sale. That’s when entire clusters rationalize the first quarter is always slow, so let’s bring the entire cluster together and offer one-time-only deep discounts on sales inventory that’s just piling up anyway. Our sales guru, Paul Jacobs, thinks this isn’t the best of ideas. And to prove it, he carts out perhaps the savviest financial manager in the country to offer up a better alternative. Keep those red tags on hold and check out today’s JacoBLOG post.

It’s early January, and many of us are already feeling that deja vu effect that 2022 is feeling a lot like the past two years. It’s one of those moments when many of us are feeling the weight – the pressure and the frustration. Including a certain “Sesame Street” character who always is in a good mood. But even the best of us can fall victim to a bad mood. And that’s where radio comes in, with the power to make us feel good, if just for a few minutes. That is, if we’re truly in the moment for the audience.

Most of us kicked back over the New Year’s weekend. But the SiriusXM marketing team was busily constructing a massive ad campaign to promote their strategic goal to be a big-time medium player. Where did they run these thousands and thousands of spots? On the medium they’re trying to take down – broadcast radio.

While most of us whiled away the holiday weekend watching bowl games and partying with family and friends, Axios used the coming of the new year to launch a very ambitious plan. Its CEO issued a warning to all local news media outlets in the form of a detailed manifesto. For legacy media outlets – commercial and public radio, in particular – that have made their living and reputation on local news coverage, the Axios challenge should grab everyone’s attention. Today’s blog post looks at Axios’ shot across the bow, and plots a course of action.

Some formats have a flagship – a station that is an undeniable leader – in programming, sales, and stature. In the world of Alternative radio, that station has perennially been KROQ in Los Angeles. But shifting fortunes have disrupted the hierarchy. And these days, Alternative is a format searching for its soul – what it stands for. Today’s post takes a good look at the state of the format, and the way forward for a format radio definitely needs.