Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
Printed from: https://jacobsmedia.com/blog/ on 10/03/2024
When Did Radio Stop Advertising?
We always hear “Radio needs to do a better job tellling its story.” But where would the creative come from and how could broadcasters pay for it – especially in this economy? OK, here’s some back of the napkin math for you.
Read MoreDoes Your Radio Station Give Listeners “The Feels?”
Radio programmers are always seeking to make a true emotional connection with their audience. It’s about creating “the feels” for your listeners. But how do you accurately identify precisely what that is, and how to reflect it back to your listeners? We take on that lofty challenge in today’s #TBT blog post. You may need a little Kleenex.
Read MoreDo You Quu In Your Car?
If you’re a regular reader of JacoBLOG, you know the car dashboard is ever-changing. And because there’s so little standardization across automakers, you need a guide to be able to determine how dashboards in the most popular makes and models are equipped. And now there is one. Quu has just released its first annual visuals report of the top 100 best-selling cars. It’s an amazing piece of work that provides programmers, marketers, sellers, and digital pros the guidance they need to optimize the car dashboard. I break it all down for you in today’s post. So buckle up, and let’s go for a ride.
Read MoreWhat About Public Radio’s Muscle Memory?
Yesterday, it was a post about commercial radio and regaining its muscle memory. As I teased in the post, there’s much to be said – and debated – about the state of public radio, also at an infection point. It does have amazing DNA, great bones. But can it find those values…again?
Read MoreHas Radio Lost Its Muscle Memory (And How To Get It Back)?
Last week, a couple posts published here ignited the usual side-taking about radio’s present and future. We heard from the doom-sayers, claiming FM music radio ended a while ago. And of course, the eternal optimists chimed in, with claims about radio’s long tradition and resilience. Today’s post won’t end the debate, but perhaps will add a new wrinkle that leads to a constructive conversation about commercial music radio’s options moving forward. Happy Monday.
Read MoreWhat Does A Total Eclipse Sound Like On The Radio?
On Monday, a fascinating experiment is about to happen on the radio – the Total Eclipse, visible to 99% of Americans. How will radio play it? Just another day or something truly fun, special, and different?
Read MoreAI, Meet AM/FM
I wrote this blog blurg exactly five years ago this month: “As the media world’s AI machines increasingly serve up predictable content, based on our personal data, broadcast radio has the challenge and the opportunity of creating content that surprises, enchants, and delights. And it may boil down to just one little word.” Let’s see whether this old post contained some wisdom we can apply to our challenges today. Happy Thursday!
Read MoreIs FM Classic Rock Radio Better Than Spotify?
For nearly two decades, Spotify has redefined music – for those who try to make a living as musicians and for those of us who enjoy listening to music. Infinite playlists, song skips, on-demand access, and algorithms designed not to make mistakes are all part of the Spotify package. And where has that left the average FM music station? That’s the question, a young writer recently tackled for a high level publication. You might be surprised by his conclusions.
Read MoreTelevision Is Imploding; Why Radio Won’t Anytime Soon
The television industry is in a world of pain, whether it’s local TV stations or streaming video channels just about all of us pay subscription fees for. Some believe television as we’ve known it is doomed. So, what about radio? New data from Techsurvey reveal radio has some distinct advantages, but there’s a catch…it’s called the car. Here’s the latest info on radio’s #1 listening location.
Read MorePortugal. The Man: A View Of Radio From Across The Pond
You just never know where that next teaching moment may come from. A JacoBLOG reader included an interview in his comment. The subject is a radio CEO from Portugal. As I read the article, I found myself nodding with each successive paragraph. During these truly tumultuous times, we can all benefit from sage words, bold leadership, and a hearty dose of wisdom. From dashboards to digital to demographics, here’s a C-suiter with an impressive world view…of radio. No fooling.
Read MoreQ1 2024 – Not So Random Numbers
Mark Twain famously wrote: “There are three kinds of lies: lies, damned lies, and statistics. Today’s post is dedicated to the numbers games we play, the data that shape our industry, our careers, and our lives. Several are bona fide eye-openers, with maybe even a jaw-dropper or two. Enjoy the perspective, and don’t forget to add your comments to the conversation.
Read MoreCould The King Biscuit Flower Hour Survive Today?
Weekend special programming can make a radio station sound compelling and different. But these shows often come with a cost, sometimes in the ratings. Five years ago, I blogged about the role of syndicated programming in both diary and metered markets. PDs are tasked with making the tough calls to carry or cancel, whether they run public, commercial, or Christian stations. And the post asks whether one of the most popular special weekend programs that aired in virtually every radio market back in the 70’s could survive today.
Read MoreA Visit To A Hotbed Of Live And Local Radio: Omaha, Nebraska
So far this week, our posts have been about broadcast radio refocusing its energies on a very different set of priorities in an effort to differentiate its products and experiences from everyone else’s. And in response to the question, “So Fred, where is it working?,” today’s post starts at an unlikely place on Interstate 80, a town you may have driven right past. Until today, that is.
Read MoreRadio, This Is Us, Part 2
Yesterday’s post, “Radio, This Is Us,” made the case that broadcasters need to focus on radio’s definable differences. And in today’s conclusion, the puzzle is solved – but it’s no easy fix. Hit READ MORE and let’s get this going.
Read MoreRadio, This Is Us
The world’s biggest tech companies make headlines every day, innovating new ideas, debuting new products, and trying to stay ahead of the curve – and each other. Meantime, most of the biggest broadcast radio companies find the going only getting rougher, especially when they’re competing against what media maven, Evan Shapiro, calls the “Trillion Dollar Death Stars” – Apple, Meta, Amazon, Google, and the others. In this highly charged. rapidly developing media market, where does broadcast radio fit in? Welcome to Monday morning. Let’s jump in.
Read MoreIn Praise Of Radio’s Night Owls
A few weeks ago, a post about the upsides of being an early bird hit home for many of you. But a certain radio night owl pushed back, writing a clever and compelling comment. And so to end the week, I handed him the JacoBLOG keyboard. Today’s post is his rebuttal – an ode to those who hit “snooze,” pull the covers over their heads, and go back to sawing logs. It turns out radio needs those late risers to balance off our morning hosts and others who get their motors running at the crack of dawn. So, which one are YOU?
Read MoreI Love Calgary (and Milwaukee and Tulsa and Rochester)
Does “local” really matter in broadcast radio today? Or has the need for economy of scale overshadowed whatever value being connected to a place once had? Today’s #TBT post goes back nine years to a different American radio. But the theme is very much relevant and resonant. Those who end up surviving…and thriving — in broadcast radio will most likely be the ones that are committed to their communities and what makes them special. After all, that’s precisely how radio lived to fight another day in the 1950s up against the tsunami of television. As for the Internet and AI, conditions on the ground aren’t all that different. Let’s discuss. Just hit “READ MORE.”
Read MoreThe Unstoppable Rise of AI: Notes from Borrell Miami 2024
ICYMI, Borrell Associates’ conference in Miami took place last week, and our Chris Brunt was on hand, taking copious notes, asking probing questions, and thoroughly processing how the confluence of AI and radio is an unstoppable force. Chris has made it his mission to consider all the AI angles to help guide us through the tall grass of this technology. Will you find his observations about AI at Borrell mind-blowing or in the “I already knew that” category? You’ll have to click READ MORE below to find out.
Read MoreVinyl: What A Long Strange Trip It’s Been
In media circles, perhaps the biggest comeback we’ve ever witnesses has been the resurrection of the vinyl record. Its rise from the ashes these past 20 or so years has been breathtaking. How can we explain vinyl’s amazing rebound, and does have any implications for radio’s ability to bounce back in the years ahead? Click “READ MORE” and let’s talk about it.
Read MoreWhy Spotify Keeps Trying To Get “Radio” Right
We all know the story about “The Space Race” back in the go-go 1960’s when the U.S. and Russial were in a drag race to put a man on the moon. With perhaps not quite as much investment, the big tech companies have had a “moon shot” project of their own over the past decade: how to make better radio than RADIO. The latest effort is DJ X on Spotify. And it’s an amazing story that tells us more about the power and potential of radio than we think we know.
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