Nielsen data released in advance of Sunday’s Academy Award broadcast indicate that ratings for the once “can’t miss” awards shows are consistently trending down. Last year, TV viewing for the Emmys hit an incredible low. The Golden Globes and Grammys each achieved their worst ratings in the past five years. The prognosis for this weekend’s […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Your Ratings – Control The Spin
There’s a lot to be said for the power of spin – especially as it relates to your ratings. But more important than trying to convince others about how well your station just performed in the latest Arbitrend/tron, the chances are good that even the executives within your company will benefit from a brief, timely […]
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