Laugh all you want to about Al Gore’s newest baby, Current TV, but it is breaking advertising rules left and right – and making lots of money. Ad Age reports (subscription required) that Sony, Toyota, and L’Oreal Paris have all put together deals to buy consumer-generated spots. Each has ponied up an estimated $1 million […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Working The Room
Did you see this recent headline? Ex-Creed singer believes distribution of video intended to hurt solo career Scott Stapp thinks the world is out to get him. What else could explain the conspiracy to release a sex tape of him, Kid Rock, and a bunch of strippers? But of course, the real reason why Stapp’s […]
Read MoreCheck Out Costco Connection March 2006
As I travel around the country interfacing with broadcasters in every sized market, I continue to hear some of the same concerns about our business. There’s no shortage of passion for radio, and a continued strong belief that our industry will find its way to success in the new media age. By the same token, […]
Read MoreDoes Your Organization Have DC?
Glad to feature a guest blog from Dave Beasing today. This missive, along with some other great ideas, can also be found in the latest edition of Buzz From Beasing at www.ik9.5f7.myftpupload.com/buzz.htm. As BusinessWeek magazine succinctly put it in their 2005 year-end issue, "The Knowledge Economy is giving way to the Creative Economy." In other […]
Read MoreYes, Virginia – There IS a Farm Team
It’s not a very bold prediction on my part, but in this first post-Stern trend that we’re all keeping a watchful eye on, we declare a winner! With only half of the precincts reporting, KISW is the big story of this first trend. Now I know what you’re thinking – it’s just a trend – […]
Read MoreHold The Phone II
So, how does better telephone customer service interface with radio? First, step outside of your "radio box" and stop thinking like the radio person you are. When Google recently bought dMarc Broadcasting, it should have sent out a shock wave to our business. Google is thinking about different ways and architectures for selling and marketing […]
Read MoreHold The Phone I
Recently, I read a story about a new movement called "Get Human." It’s an idea that has become a campaign, and it revolves around business ridding themselves of automated phone answering systems. Its founder, Paul English, pushed back against agonizing voice mail automated systems that conspire to keep consumers as far away from a real […]
Read MoreWho’s The Enemy?
Yesterday’s announcement that CBS is suing Howard Stern and Sirius reminded me of a Jacobs Media Summit presentation from 2004. Our guest speaker, Matt Ragas, wrote "The Power of Cult Branding" – the story of how great companies like Starbucks and Harley-Davidson have built their legendary brands. I agreed with all of Matt’s "7 Rules […]
Read MoreWho's The Enemy?
Yesterday’s announcement that CBS is suing Howard Stern and Sirius reminded me of a Jacobs Media Summit presentation from 2004. Our guest speaker, Matt Ragas, wrote "The Power of Cult Branding" – the story of how great companies like Starbucks and Harley-Davidson have built their legendary brands. I agreed with all of Matt’s "7 Rules […]
Read MoreThumbs Up For Clear Channel
Today we’re featuring a guest blog from Paul Jacobs: How’s that for a headline? I was reading the February 13th issue of Advertising Age, and was struck by a series of ads targeting your clients by Clear Channel, lauding several aspects of their success and reach (although touting 1.7% ratings growth in their Detroit cluster […]
Read MoreWhy It Pays To Be Local
Last month, the Super Bowl came to Motown, and of course, every local station scrambled to get their arms around the event. Happily, our clients – WRIF and WCSX – each did a great job. Drew & Mike did some of their best radio from downtown Detroit, interviewing everybody from Marcus Allen to Charlie Gibson. […]
Read MoreMySpace MyBand
A great article recently posted on MSNBC outlines how new music is being rapidly exposed on social networking sites, such as MySpace. As the story points out, the traditional gatekeepers – record labels and radio stations – are taking a backseat to bands and fans being able to expose and expand their bases of exposure […]
Read MoreBad Traffic=Good Radio
The Texas Transportation Institute has just come up with the list of cities with the worst traffic problems. Of course, bad traffic translates to great potential for radio. If we have compelling morning shows, and compelling jocks and programming throughout the day, there’s unlimited opportunity. And probably damn good markets in which to buy billboards […]
Read MoreBuckshot and A Lawyer’s Butt – A Morning Show Lesson
Today’s it’s another guest post from Jacobs Media’s Ralph Cipolla: Did you hear that sound coming out of New York City last week? That was the writing staff at Saturday Night Live, salivating en masse. An often so-so SNL has enjoyed its true shining moments across the last 6 years (since the re-count fiasco) when […]
Read MoreBuckshot and A Lawyer's Butt – A Morning Show Lesson
Today’s it’s another guest post from Jacobs Media’s Ralph Cipolla: Did you hear that sound coming out of New York City last week? That was the writing staff at Saturday Night Live, salivating en masse. An often so-so SNL has enjoyed its true shining moments across the last 6 years (since the re-count fiasco) when […]
Read MoreRIAA To Ban Singing In The Shower
OK, not yet. But they may be getting dangerously close. In a recent filing to the U.S. government about digital copyright, the same organization that has been on the technological forefront for the past several years is now claiming that "ripping" CDs you own into an iPod is not really authorized. Wonder if they’re going […]
Read MoreThe iMpact of iTunes
We’re joined for another guest blog from Jacobs Media’s Keith Cunningham: We’re all aware of the impact iTunes has had on the music industry, and overall, I think it’s a great thing. And although their "Top Song" lists are subjective, and require some scrutiny, I believe we have to trust their data, as long as […]
Read MoreHave You Criticized A Ford Lately?
Hey, it’s never easy, especially when you represent an old industry that’s under fire. That’s the way it is for Ford Motor, a company that has been in denial about its problems for a long time. Now, they’re coming clean, admitting their faults, and introducing recovery plans. And for that, they’re getting hammered. You may […]
Read MoreXM Crisis
Maybe the only bigwigs who have had a lousier week than the Vice President are the XM chieftains. Their fourth quarter losses (remember how analysts predicted the holiday season would be a catalyst for continued growth?) were worse than expected. Screaming in at a quarterly loss of better than $270 million (compared to only $190 […]
Read MoreArbitron's Cell Phone-Only Strategy
It was a good call. It was a weird call. Arbitron conducted its call this afternoon to present the results from its Summer ’05 study that compares those with Cell Phones Only (CPOs) to those who have Landlines (LL). Here are the highlights: Arbitron estimates that 7% of the U.S. is CPO – and it’s […]
Read More- « Previous Page
- 1
- …
- 247
- 248
- 249
- 250
- 251
- …
- 266
- Next Page »
