Paul Jacobs participates in a Zogby Poll panel, a national political survey that is highly respected. In a recent survey about pop culture and other issues, he ran across the following question:
Notice anything missing? Like terrestrial radio? At best, it ends up being a write-in candidate if you click "Other."
You can write this off to a Zogby slip-up or you can read another implication into this glaring omission about how radio continues to take a back seat to other media.
Note: Zogby has a web site where you can email John Zogby with questions about their survey work. On a link labeled "Dear John," I made two attempts to bring this flawed question to their attention, and both emails bounced back. I then phoned Zogby, and was referred to a guy named Fritz who handles these types of inquiries. After five days, no response. I also sent a note to one of Zogby's people listed on the questionnaire, and have not heard back from him either.
Many of you know that our Technology Web Poll addressed this same basic question, with different results than what Zogby will produce:
Of course, our survey was conducted among Rock radio listeners who are members of email clubs.
Another postscript: The Dixie Chicks album continues to sell well (although the tour is not doing especially well) – without radio airplay, for the most part. This is becoming a major story around the country as radio continues to ignore – for better or for worse – an album that is in high demand from a band that continues to make waves.
Artists continue to find other sources for their product, including Tom Petty, who exposed his new single as part of the NBA Finals broadcast before the Mavericks-Heat game. Think there's a trend here?
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