In the week when Paul McCartney turns 64 years-old (June 18th), it's announced that Signatures Network has just inked a licensing and branding deal with the guys who own the Woodstock name. Translation: look for branded Woodstock merchandise; everything from clothing, sportswear, accessories, and even home decor. They're targeting Boomers who lived in the midst of the Woodstock Generation (and who still remember it), as well as retro lovers of all ages.
You sort of knew that when '60s activist Jerry Rubin became a stock broker and the Grateful Dead started selling neckties, it was the beginning of the end. Now "Flower Power" becomes "Buying Power" as the Classic Rock era becomes marketed in new ways.
What a long strange trip it's been.
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