Yes, you're reading that number correctly. According to Agence France-Presse, one billion people have Internet access worldwide, and of them, a quarter has broadband connections.
This only reinforces the notion that with all these Internet surfers, all those iPods being sold, and everyone checking sports scores and stock prices on their cell phones, how can "old media" possibly compete for a big slice of the pie?
On the evening where "American Idol" crowned its champion on Fox, and "Lost" ended its season on ABC, the two shows combined for nearly 57,000,000 viewers in the 9 p.m. hour. Now granted, these were two very big, special event shows – not a routine evening of television. But this type of phenomenon underscores the reality that even traditional media can win lots of eyeballs with the right content. (And meanwhile, some stations refuse to talk about "Idol" because it's not cool.)
This should also remind us in radio that we have the access and the cume. If we can do a better job of creating special programs and events around our morning shows, our music, and other personalities, there's always that potential to score big numbers.
Imagine a morning show saving up its greatest bits for the last Friday before they head out for vacation at the end of the spring book. Or even putting on that special weekend that (hopefully) creates must-hear radio. Give The Eagle in Sacramento some credit for doing just that over Memorial Day Weekend, when they presented "Woodsquawk," an entire fantasy concert extravaganza, built around live performances.
A lot of work? Yes? But we have to do more than talk about content. We indeed have to provide it.
- The Eyes Have It - March 20, 2023
- The JacoBLOG Junk Drawer: The CRS 2023 Edition - March 17, 2023
- How Radio Can Best Deal With A Global Pandemic: Live And Local, Of Course - March 16, 2023
Leave a Reply