If your radio station has hired a new morning radio show, here are the digital steps you can take to support the new show.
Read MoreEvery week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
How a Home Studio Helped Mistress Carrie Survive the Death of Her Radio Station
For decades, Boston’s Mistress Carrie was synonymous with rock radio station WAAF. When WAAF died, she could have lost everything. Here’s how she pivoted.
Read MoreHere’s What Your Radio Station Should Put in Its Website Sidebars
The sidebars on your radio station’s website can be a powerful part of your overall digital strategy. Think carefully about what you put in them.
Read MoreHow to Pre-Purpose a Radio Segment for Digital Platforms: Music News Example
Here’s an example of how you can create a music news segment for your radio station with multiple digital destinations in mind.
Read MoreDon’t Repurpose Your Radio Show. Pre-Purpose It.
There’s a lot of talk about repurposing your radio show for the internet. But the smarter strategy is to pre-purpose it. Here’s how.
Read MoreHow to Create a YouTube Channel for Your Radio Station
If you’re in the media business these days, you’re in the multimedia business. Here’s how to get your radio station up and running on YouTube.
Read More5 Tips for Improving Your Radio Station’s Online Forms
Here’s how to get better results from the forms on your radio station’s website.
Read MoreHow To Conduct A Usability Test For Your Radio Station’s Website
A usability test will show you whether or not visitors to your radio station’s website have trouble performing specific tasks. Here’s how you can conduct one.
Read More5 Takeaways From Podcast Movement 2022
Podcast Movement 2023 is a wrap! If you missed it, here are five takeaways from the podcasting conference in Dallas.
Read MoreYou’re a Radio DJ. You’ve Lost Your Job. How to Take Control of Your Online Presence.
Your fans and potential employers will go online to find you. Here’s what you need to do to make sure they can find you on the internet.
Read MoreHow Your Radio Station Can Accept Donations Through Venmo and The Cash App
Radio listeners are increasingly using peer-to-peer mobile payment apps like Venmo and the Cash App. Your station can, too!
Read MoreHow to Use Webinars as Part of Your Radio Station’s Sales Strategy
Webinars can be a powerful tool for radio broadcasters looking to generate more sales leads. Here’s how to incorporate them into your station’s strategy.
Read MoreHow Radio Stations Can Use QR Codes
The COVID-19 pandemic has driven more people to use QR codes. Here are some ways that your radio station can use this technology.
Read MorePodcasting Has a Privacy Problem
Podcasters haven’t figured out how to make money without invading the privacy of their listeners. And Apple may put an end to it.
Read MoreHBO’s “Hacks” Offers an Important Lesson for Radio Air Talent
HBO’s Hacks is a show about an aging entertainer struggling with a changing industry landscape. And it offers sage advice for radio DJs.
Read MoreHave You Searched For Your Radio Station in the App Stores Lately?
When is the last time you looked up your radio station in the mobile app stores? Somebody could be infringing upon your station’s brand name and you might not know it.
Read MoreRadio Program Directors Should Know These Digital Stats for Their Stations
We now have the ability to measure a ton of digital data points, but they aren’t all equally important. Here are four you should know.
Read MoreRethinking the Radio Station Promotions Kit for the Digital Age
In a digital world, radio stations need to pack their on-site promotional kit with some new tools. Here’s what you should consider.
Read MoreWhy You Should Segment Your Radio Station’s Email Campaigns
Most radio stations send the same emails to everyone in their database. But tailoring emails to audience segments improves performance.
Read MoreVox Examines the TikTok-to-Spotify Pipeline
Watch this fantastic video from Vox examining the TikTok-to-Spotify pipeline and how it is changing the music industry.
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