Dont assume that advertising is the only — or even the best — way for your company to generate revenue from podcasts. There are many different models.
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
Use Exclusive Bonus Content to Promote Your Radio Station’s App
To get the people who listen to your radio station to download your station’s mobile app, make content available exclusively in the app. Then use your airwaves to promote that content.
Read MoreHow to Use Email Templates to Book Guests for Your Radio Show or Podcast
New radio morning show producers or podcasters often ask for advice on reaching out to guests. Here’s how to use email templates to streamline the process.
Read More5 Rules for Twitter from The Atlantic’s Senior Editor, David Frum
David Frum, the author, former George W. Bush speechwriter, and Senior Editor of The Atlantic, offers up his rules for using Twitter responsibly.
Read MoreHow to Send Your Fans Only the Most Relevant Mobile App Push Notifications
Mobile app push notifications can be a powerful way to engage listeners, but you dont want to send too many. Here’s how to focus on relevant messages.
Read More5 Times When Your Radio Station Should Use Mobile App Push Notifications
Mobile app push notifications can be a powerful tool. Here are times when your radio station will want to take advantage of them.
Read More10 Ways to Promote Your Radio Station’s Mobile App
The radio stations with the most mobile app downloads are the ones who promote their apps the most. Here’s how.
Read MoreHow to Level Up Your Radio Station’s Digital Strategy in 2019
When it comes to digital strategy for your radio station, it can be overwhelming. If you’re wondering what to focus on next, here’s a guide.
Read MoreDigital Gifts for the Radio Broadcaster Who Has Everything
Here’s a list of digital tricks and tips for every colleague at your radio station. Share some helpful strategies this holiday season.
Read MoreUse These Digital Calls to Action at Your Radio Station’s On-Site Promotions
Your radio stations street team is constantly out at events. Here’s how it can help your radio station accomplish its digital goals.
Read More7 Ways to Clean Your Radio Station’s Digital House During Downtime
During the holiday lull, take advantage of the extra time to review these components in your radio station’s digital strategy.
Read MoreHow to Use the Holidays to Crowdsource Blogposts for Your Radio Station
The holidays are a great time to invite different people to contribute to your radio station’s blog. Here are some ideas to get you started.
Read MorePandora is Getting Into Podcasts. Here’s What You Need to Know.
Pandora’s entry into the world of podcasting, which follows Spotify and Google, is a sign of things to come. Broadcasters should pay attention.
Read MoreBehind the Scenes of “The KSHE Tapes” Podcast with The U-Man and Favazz
The U-Man and Favazz from legendary St. Louis radio station KSHE 95 have mined decades of archived interviews with rock stars for a new podcast.
Read MoreHow Radio Commercials Are Different From Podcast Sponsorships
Before your station’s salespeople pitch podcast sponsorships to clients, make sure they understand the key differences between radio and podcast ads.
Read MoreFacebook Now Lets You Add Music to Your Page’s Facebook Stories
Looking to increase engagement with your radio stations Facebook page? Facebook Stories may help. And now, you can add music!
Read MoreHow to Use RSS Feeds to Keep Up on Radio Industry News
An RSS reader can help you quickly and easily keep up on the latest news in the radio broadcasting industry. Here’s how.
Read MoreApple is Cracking Down on Podcasts. How to Avoid Getting Pulled From iTunes.
Apple is removing podcasts that stuff keywords into their titles from its popular iTunes directory. Here’s how to make sure your podcast isn’t affected.
Read MoreFour Questions to Ask About Your Website (and the Answers You Want to Hear)
A website usability test can make a big difference in how listeners interact with your radio station online. Here are the first four questions to ask.
Read MoreYour Digital Staffer is Leaving – Here Are the Passwords You Need to Secure
When a key digital employee does leave, it’s important for a radio station to get everything it needs from them to keep things running smoothly.
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