In the digital age, be sure to get all the assets you need to help you promote an interview online after the fact online — including photos and videos.
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
In Podcasting, Is It Easier to Achieve Scale Through Content or Technology?
In podcasting, there’s a lot of excitement around companies producing high quality shows. But will technology plays prove more profitable in the long run?
Read MorePodcasting: Mo’ Money, Mo’ Problems. Mo’ Problems, Mo’ Rules.
Podcasters found success by breaking all the rules. Now, the suits are investing in the space, and with them comes a new set of rules.
Read MoreJumpstart Your Radio Station’s Blog With This Simple Formula
Here’s a simple thing that every radio station everywhere can write about on a regular basis to get their blog up and off the ground.
Read MoreWhat is the Ideal Length for a Podcast Episode?
How long should podcast episodes be? It’s a question that podcasters have debated since the Dawn of iTunes. We put the question to a panel of experts.
Read More4 Digital Data Points That Radio Program Directors Should Know
Radio program directors know their ratings off the top of their heads, but do they have their stations’ digital stats at their fingertips? They should.
Read MoreAre We In a Bubble?: Podcasts and the “Peak Content” Problem
Print publishers and video producers haven’t been grappling with a world flooded with content for years. Now, podcasters are facing the same issue.
Read MoreThe Lesson of Luminary: Beware of Bigfooting in the Podcasting Space
Luminary set out to be the “Netflix of Podcasting.” Instead, it’s become a cautionary tale about the pitfalls of jumping into an industry without understanding the culture.
Read MoreCreating a New Radio Station Logo? Think About Digital.
Adopting a new logo is a big commitment. You want an image that can be easily adapted to a variety of different circumstances.
Read MoreWhen It Comes to Podcasting, Question These Three Assumptions
As radio broadcasters enter the world of podcasting, they bring with them some assumptions that may not be true. Be sure to reevaluate.
Read MoreHow Micro-Content Can Boost Your Radio Station’s Digital Engagement
Cutting your radio show up into small chunks that can be shared on social media is a powerful way to engage with listeners.
Read MoreHow to Create Square Videos for Social Media
When your radio station posts short videos to social media, you often want to use a square (1:1) ratio. Here’s how you can easily crop your videos.
Read MoreFour Questions to Ask Before Your Radio Station’s Next Digital Campaign
Your radio station will probably execute a digital campaign of some sort in the coming months. Ask your staff these questions before it begins.
Read MoreHear the Worldwide Radio Summit Through the Years
Jacobs Media’s Digital Dot Connector, Seth Resler, is heading to the Worldwide Radio Summit for the fifth year to interview radio broadcasters.
Read MoreHow to Run Paid Ads for Your Radio Station’s Mobile App
Here’s how to create advertising campaigns for your radio station’s mobile app in Apple’s App Store and on Google’s network.
Read MoreTake These Steps Before Launching Your Next Big Radio Station Promotion
If you’re giving away a significant prize or investing a lot of airtime into a contest, don’t let the online strategy for your promotional effort be an afterthought. Do these things as you plan your contest.
Read More8 Different Revenue Streams Provided by Podcasts
Dont assume that advertising is the only — or even the best — way for your company to generate revenue from podcasts. There are many different models.
Read MoreUse Exclusive Bonus Content to Promote Your Radio Station’s App
To get the people who listen to your radio station to download your station’s mobile app, make content available exclusively in the app. Then use your airwaves to promote that content.
Read MoreHow to Use Email Templates to Book Guests for Your Radio Show or Podcast
New radio morning show producers or podcasters often ask for advice on reaching out to guests. Here’s how to use email templates to streamline the process.
Read More5 Rules for Twitter from The Atlantic’s Senior Editor, David Frum
David Frum, the author, former George W. Bush speechwriter, and Senior Editor of The Atlantic, offers up his rules for using Twitter responsibly.
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