When the question, “What should we do?” starts to feel overwhelming, pause, take a deep breath, and ask yourself, “What should we stop doing?”
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
Your Radio Station Needs a Digital Succession Plan
What happens if key members of your radio station’s digital team are out of commission for an extended period? Here’s how to plan for that.
Read MoreDigital Tools to Help Your Radio Station’s Staff Work Remotely
If the pandemic forces you to work from home, here are some tools that might make the job easier.
Read MoreHow WordPress’ Custom Post Types Can Help Your Radio Morning Show
While it takes some effort to set up, creating custom post types for your radio station’s morning show can help you automate social engagement.
Read MoreHow Building an Online Directory Can Help Your Radio Station’s Database
Build a directory into your radio station’s website is challenging, but it can provide a great service to your listeners. Here are the basics.
Read MoreGive Away Radio Station Stickers to Capture Listener Contact Info
It’s time for the radio station sticker to make a comeback! Not with the goal of increasing listenership, but to grow radio station databases.
Read MoreHow to Aircheck Yourself on the Cheap
Amazon’s Mechanical Turk can provide useful feedback on your radio show or podcast. Here’s a real example of how to use it.
Read MoreWhen Does a Radio Station Project Deserve Its Own Website?
When does a radio station’s contest, concert, or morning show deserve its separate website? Consider these factors before making a decision.
Read MoreHow Smart Planning Can Extend the Life of Your Radio Station’s Digital Content
With some smart planning, your radio station can take advantage of evergreen digital content while still capitalizing on pop culture moments.
Read More4 Lessons for Radio Companies At CES 2020
Amazon Music and Spotify, along with other companies, put their best feet forward at CES 2020. What can radio companies learn from their presence at the event?
Read MoreIs There Life After Radio?
With major downsizings in the industry, many radio broadcasters will be forced to switch careers. Here’s some advice for the hard road ahead.
Read MoreThe Way Radio Thinks About Digital Makes It Harder to Sell
Selling radio isn’t about offering more digital doodads. It’s about doing the same thing radio has always done — only better.
Read MoreDigital Tips for Every Employee in Your Radio Station
Here are digital tips for every staffer at your radio station, broken out by job title so they are easy to access. Enjoy!
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5 Ways Radio Broadcasting is Different From Podcasting (From a Podcaster Turned DJ)
Clay Groves, host of the Fish Nerds podcast, recently landed a gig with his hometown radio station. We asked him about the differences.
Read MoreIntro to SEO for Radio Stations
Search engines can be a powerful source of website traffic, but many radio broadcasters ignore it. This short video will introduce you to SEO basics.
Watch VideoRadio, Beware the Sushi Menu Approach to Sales
Radio stations now offer so many digital services that for clients, the choices can feel as overwhelming as a sushi restaurant.
Read MoreA Crash Course in Social Media for Radio Stations
If you don’t want to use the post title for sharing the post on Twitter but instead want another title there, write it here.
Watch VideoIntro to Digital Analytics for Radio Stations
When your radio station starts to dig into its digital analytics, the numbers can be overwhelming. Here’s what to focus on.
Watch Video30-Day Radio Station Challenge: Use Your Airwaves to Promote Your Website
One of the best ways for radio stations to drive traffic to their website is by using their own airwaves. Take this 30-day challenge to see results.
Read MoreEmail Marketing Basics for Radio Broadcasters
In this short video, Seth Resler gives the broad strokes of an email marketing strategy that can be adopted by radio stations.
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