Apple’s long-awaited Podcast Analytics has been rolled out. Here’s what your radio station needs to know.
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
Creating Personas: Envision the Audience for Your Radio Station’s Blog or Podcast
By creating personas, radio station staffers can get a better handle on how to create blogposts or podcasts that will interest their audience.
Read MoreHow to Add Calls to Action to Your Radio Station’s YouTube Videos
YouTube is changing its tools for content creators to make it easier for them to engage fans on mobile devices. Learn to add calls to action to your videos.
Read MoreHow to Get Your Listeners to Write Your Radio Station’s Blog
Radio stations need to be producing more online content then ever. How do you do that with limited staff? Get your audience to help! Here’s how…
Read MoreA Simple Treat to Say Thanks to Your Radio Station’s Listeners
Radio listeners rarely get the opportunity to hear their favorite DJs interact with one another, so provide a behind-the-scenes glimpse of your station.
Read MoreHow Landing Pages Can Help Your Radio Station Accomplish Its Digital Goals
Whether your radio station is trying to drive more email signups or sell more concert tickets online, landing pages can help. Here’s how.
Read MoreWhy Our Guest List Blogpost Formula Works — And How Your Radio Station Can Steal It
Here’s why we’ve seen success with our blog’s “Guest List” formula, and how your radio station can steal the idea to get similar results.
Read More7 Ways to Reduce the Stress of Your Radio Station’s Podcast Launch
In the radio industry, where everybody is overworked, diving into podcasting can be stressful. Here’s how you can decrease the pressure.
Read MoreHere’s What I Look for When I First Look at a Radio Station’s Website
Sometimes, you want to take stock of a radio station’s website in a few short minutes. Here’s what to look for when time is precious.
Read More7 Common Mistakes Radio Stations Make With Their Email Marketing
Email marketing can be an incredibly powerful tool for radio stations…but only if it’s used correctly. Is your station making these mistakes?
Read More10 Pieces of Sales-Related Content That Should Be on Your Radio Station’s Website
Is your radio station struggling to generate leads? Here are 10 ideas for pieces of content that can help jumpstart your lead generation process.
Read More5 Things to Remember When Repurposing Your Radio Station’s On-Air Content as Podcasts
Most radio stations begin podcasting by repackaging their on-air content as an on-demand show. Here are five things to remember when time-shifting audio.
Read MoreReview These 8 Digital Places Where Listeners Interact With Your Station
These days, listeners can interact with your radio station in many different places. When’s the last time you reviewed them with a fresh pair of eyes?
Read MoreThe Email Metrics Every Radio Station Should Track
Every radio station should review their email marketing metrics on a regular basis. Here’s what to look for in these numbers.
Read MoreHow to Use Twitter to Engage with Influencers in Your Radio Market
Social media isn’t just a tool for reaching listeners; your radio station can also use it to engage with other leaders in your community. Here’s how.
Read MoreSubmit Your Radio Station’s Podcast to These Six Directories
To make it easy for listeners to find your radio station’s podcast, submit its RSS feed to these podcast directories.
Read MoreThis One WordPress Plugin Is Responsible for 16% of Our Website Pageviews
We use a Wordpress plugin to automatically reshare our evergreen content on social media — and it’s responsible for 16% of our total pageviews!
Read MoreHow to Add a Cover Video to Your Radio Station’s Facebook Page
Facebook now allows business pages to use videos in place of cover photos. Here’s how you can add one to your radio station’s page.
Read MoreSocial Media Is for Traffic Spurts. Google Is the Gift That Keeps on Giving.
When it comes to driving web traffic, many radio stations focus on social media. But over the long haul, search engines can have a major impact.
Read MoreYou’re Launching a New Radio Morning Show. Here’s Your Station’s Digital Plan.
If your radio station has hired a new morning radio show, here are the digital steps you can take to support the new show.
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