Too many radio station’s cram their websites full of too much stuff. This short video outlines the important factors to consider in website design.
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
Your Radio Station’s Homepage Has Too Much Crap On It
Inevitably, radio station websites almost all suffer from the same problem: They have too much crap on the homepage. Here’s how to fix it.
Read MoreA Radio Station’s Guide to Launching a Blog
Creating online content is a key component of a radio station’s online marketing strategy. In this short video, learn the basics of blogging.
Watch VideoTips for Repurposing Your Radio Show’s Benchmark Feature as a Podcast
Many radio broadcasters start podcasting by repurposing their on-air content. Here are some tips to make your benchmark features work in podcast form.
Read More3 Ways Your Radio Station Can Get More Web Traffic from Evergreen Content
As radio broadcasters, we tend to focus on topical content. But evergreen content can drive web traffic long after it’s published.
Read MoreRadio Broadcasters: Use an Event to Launch a Podcast
Looking to launch a podcast but suffering from a fear of commitment? Tap into an existing event to produce a podcast.
Read MoreRadio Show Prep: How to Check Lots of Websites Quickly
As part of the preparation for your radio show, you may want to check dozens of websites quickly. Here’s how you can do it painlessly.
Read MoreCelebrate the Holidays with Audio Treats for Your Listeners
We often tell us ourselves that the way to reward listeners is with prizes, but for fans of our stations, rare audio content can be just as thrilling.
Read MoreFor Radio DJs, Digital Content Should Be An Extension of — Not An Addition To — The Show
Radio DJs shouldn’t think of social media and blogs as separate from their on-air shows, but rather as another dimension of their multimedia act..
Read MoreWhat Does Podcasting Mean for “The Full Ginsburg”?
Once upon a time, the best way to get your message out was to appear everywhere. Is that still necessary in a world of on-demand content?
Read More14 Things Radio Broadcasters Should Pay Attention to When Creating Videos
More and more, radio DJs are expected to be create videos to be shared on social media. Here are some things to think about to make them pop.
Read MoreRadio Programmers, Pay Attention to the Cross-Device Experience
Amazon, Sirius, Spotify, and iHeartRadio are taking steps to make sure that your listening experience continues smoothly when you change locations. How is your station’s cross-device experience?
Read MoreAutomate Your Radio Station’s Email Blasts with RSS-to-Email Campaigns
Email marketing is an incredibly powerful channel for reaching radio station listeners — if you use it consistently. Here’s how to automate the process.
Read MoreThe Editing Software That’s Got Podcasters Excited Will Also Interest Radio Production Directors
Descript has introduced new audio editing software that removes a lot of the skill required. Will it change the audio production game?
Read MoreHere’s an Example of a Very Well Designed Broadcasting Website
The Broadcasters Foundation of America not only has an important mission, they also have a solid website. Radio stations can learn from it.
Read MoreHow Anyone Can Create a Radio Show Using Spotify
Spotify’s introduced the ability to include podcast episodes alongside songs in playlist, which means anybody can now play DJ.
Read MoreHow to Add a Multi-Button Menu to Your Radio Station’s Instagram Profile
Don’t limit your radio station to a single call to action in its Instagram bio. A multi-button link can improve the value of this social network.
Read MoreStart Your Podcast With These Two Questions
Too often, podcasters launch shows to address their own desires, when they ought to consider those of the audience.
Read MoreAir Talent Says They Don’t Have Enough Time to Podcast. It’s Hard to Think of a Better Use of Their Skills.
Nearly half of all radio on-air talent say that they dont have enough time to do a podcast. But it’s hard to think of a better use of their skills.
Read MoreHow Radio Broadcasters Can Reduce Stress When They Have Too Much to Do
Nearly six in ten radio DJ report having job stress. What can be done about it? The “Getting Things Done” system worked for me.
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