Before your station’s salespeople pitch podcast sponsorships to clients, make sure they understand the key differences between radio and podcast ads.
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
Facebook Now Lets You Add Music to Your Page’s Facebook Stories
Looking to increase engagement with your radio stations Facebook page? Facebook Stories may help. And now, you can add music!
Read MoreHow to Use RSS Feeds to Keep Up on Radio Industry News
An RSS reader can help you quickly and easily keep up on the latest news in the radio broadcasting industry. Here’s how.
Read MoreApple is Cracking Down on Podcasts. How to Avoid Getting Pulled From iTunes.
Apple is removing podcasts that stuff keywords into their titles from its popular iTunes directory. Here’s how to make sure your podcast isn’t affected.
Read MoreFour Questions to Ask About Your Website (and the Answers You Want to Hear)
A website usability test can make a big difference in how listeners interact with your radio station online. Here are the first four questions to ask.
Read MoreYour Digital Staffer is Leaving – Here Are the Passwords You Need to Secure
When a key digital employee does leave, it’s important for a radio station to get everything it needs from them to keep things running smoothly.
Read MoreUse These 4 Channels to Drive Traffic to Your Radio Station’s Website
These four channels — social media, search engines, email, and your radio station’s airwaves — can drive a ton of traffic back to your website.
Read More5 Ways to Help Radio DJs Avoid Writer’s Block When Blogging
A blog is one of the most effective ways to grow you radio station website’s traffic. But writer’s block can make blogging tough. Here’s how to prevent it.
Read MoreWhere is Your Radio Station’s Website Traffic Coming From?
One of the most important source of stats to review is your Google Analytics data. Among other things, it will show you where people who visit your website are coming from.
Read More10 Things to Include in Your Radio Station’s Electronic Press Kit
If your radio station would like to get press coverage in the media, it’s a good idea to put together an electronic press kit (EPK). Here’s what you should include in it.
Read MoreWhy Slack Has Become My Favorite Internal Communication Tool
Radio stations, by their very nature, make internal company communication difficult. Here’s tool that will make communication easier when employees are rarely in the same place at the same time.
Read MoreWhere to Use Technology-Based Redirects on Your Radio Station’s Website
Sometimes, you want to send your people to a different link depending on the type of device they are visiting your website on. Technology-based redirects can help you with that. Here’s where you can use them.
Read MoreHow to Replace Multiple “Subscribe” Links with a Single “Listen Now” Button on Your Podcast Webpage
Most podcasters provide a laundry list of subscription links to their podcasts on their websites. Here’s how you can combine several links into a single call to action to make it easier for new listeners to access your podcast.
Read MoreUsing Interviews to Create Content for Your Radio Station’s Blog
If your having trouble finding the time to write content for your radio station’s blog, interviews can be a simple and easy way to generate blogposts that drive traffic.
Read More3 Tips for Radio Broadcasters Using Facebook Ads
Radio stations like running Facebook ads because they are inexpensive and can target specific audiences. But don’t let the fact that they’re quick and inexpensive lull you into a believe that they’re easy. Here are some tips to maximize your ad campaign results.
Read More9 Places Radio Stations Should Display Their Social Media Handles
Your radio station uses its airwaves to promote its social media accounts, but don’t forget to also take advantage of these print opportunities to encourage listeners to follow your station as well.
Read MoreHow to Build a Remote Digital Audio Recording Kit
Here’s the inexpensive equipment that I use to record on-site podcast interviews at events like the Worldwide Radio Summit.
Read MoreGoogle Has Launched a New Podcasts App. Is It the Game Changer Podcasters Have Been Waiting For?
For years, podcasters have been waiting for Google to introduce a native Podcasts app for Android. That day is finally here. But will it do enough to increase podcast listening?
Read MoreHow Commercial Radio Broadcasters Can Learn More About Public Radio
Commercial radio and public radio are largely isolated from one another. But there’s a lot that commercial radio broadcasters can learn from their public radio counterparts. Here’s where to start looking for inspiration.
Read MoreWhat We Learned About Podcast Analytics from Apple’s 2018 Worldwide Developers Conference
At the 2018 Worldwide Developer Conference, Apple offered a walkthrough of their Podcast Analytics dashboard and showed off some new features.
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