With some smart planning, your radio station can take advantage of evergreen digital content while still capitalizing on pop culture moments.
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
4 Lessons for Radio Companies At CES 2020
Amazon Music and Spotify, along with other companies, put their best feet forward at CES 2020. What can radio companies learn from their presence at the event?
Read MoreIs There Life After Radio?
With major downsizings in the industry, many radio broadcasters will be forced to switch careers. Here’s some advice for the hard road ahead.
Read MoreThe Way Radio Thinks About Digital Makes It Harder to Sell
Selling radio isn’t about offering more digital doodads. It’s about doing the same thing radio has always done — only better.
Read MoreDigital Tips for Every Employee in Your Radio Station
Here are digital tips for every staffer at your radio station, broken out by job title so they are easy to access. Enjoy!
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5 Ways Radio Broadcasting is Different From Podcasting (From a Podcaster Turned DJ)
Clay Groves, host of the Fish Nerds podcast, recently landed a gig with his hometown radio station. We asked him about the differences.
Read MoreIntro to SEO for Radio Stations
Search engines can be a powerful source of website traffic, but many radio broadcasters ignore it. This short video will introduce you to SEO basics.
Watch VideoRadio, Beware the Sushi Menu Approach to Sales
Radio stations now offer so many digital services that for clients, the choices can feel as overwhelming as a sushi restaurant.
Read MoreA Crash Course in Social Media for Radio Stations
If you don’t want to use the post title for sharing the post on Twitter but instead want another title there, write it here.
Watch VideoIntro to Digital Analytics for Radio Stations
When your radio station starts to dig into its digital analytics, the numbers can be overwhelming. Here’s what to focus on.
Watch Video30-Day Radio Station Challenge: Use Your Airwaves to Promote Your Website
One of the best ways for radio stations to drive traffic to their website is by using their own airwaves. Take this 30-day challenge to see results.
Read MoreEmail Marketing Basics for Radio Broadcasters
In this short video, Seth Resler gives the broad strokes of an email marketing strategy that can be adopted by radio stations.
Watch VideoWill People Wake Up to Podcasts? What Will That Mean for Morning DJs?
A new mobile app allows people to wake up to their favorite podcasts. What challenges and opportuities does this create for local radio morning shows?
Read MoreTips for Radio Stations on Web Design
Too many radio station’s cram their websites full of too much stuff. This short video outlines the important factors to consider in website design.
Watch VideoYour Radio Station’s Homepage Has Too Much Crap On It
Inevitably, radio station websites almost all suffer from the same problem: They have too much crap on the homepage. Here’s how to fix it.
Read MoreA Radio Station’s Guide to Launching a Blog
Creating online content is a key component of a radio station’s online marketing strategy. In this short video, learn the basics of blogging.
Watch VideoTips for Repurposing Your Radio Show’s Benchmark Feature as a Podcast
Many radio broadcasters start podcasting by repurposing their on-air content. Here are some tips to make your benchmark features work in podcast form.
Read More3 Ways Your Radio Station Can Get More Web Traffic from Evergreen Content
As radio broadcasters, we tend to focus on topical content. But evergreen content can drive web traffic long after it’s published.
Read MoreRadio Broadcasters: Use an Event to Launch a Podcast
Looking to launch a podcast but suffering from a fear of commitment? Tap into an existing event to produce a podcast.
Read MoreRadio Show Prep: How to Check Lots of Websites Quickly
As part of the preparation for your radio show, you may want to check dozens of websites quickly. Here’s how you can do it painlessly.
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