Here’s a list of digital tricks and tips for every colleague at your radio station. Share some helpful strategies this holiday season.
Read MoreEvery week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
Let’s Talk About the Dark Side of Social Media
It’s easy to be cynical about social media these days. So I turned to the radio industry’s social media expert and optimist, Lori Lewis.
Read MoreHere’s What I Look for When I First Look at a Radio Station’s Website
Sometimes, you want to take stock of a radio station’s website in a few short minutes. Here’s what to look for when time is precious.
Read More10 Places to Ask for Email Addresses on Your Radio Station’s Website
Want to grow your radio station’s email database? Make sure you have registration forms in these ten places on your station’s website.
Read MoreDear Radio Industry: Yes, You Can Ditch Twitter
Radio broadcasters feel obligated to be on every social network. But it you’re having second thoughts about Twitter, it’s okay to let it go.
Read MoreHow to Monitor Your Radio Station’s Brands For Impersonators
Lately, we’ve seen a number of online impersonators tarnish the images of brands. Here’s how you can protect your radio station.
Read MoreHow Your Radio Station Can Take Advantage of YouTube Handles
YouTube has introduced channel handles — an easy way for content creators to grow their followings by to tagging others and getting tagged.
Read MoreYou’re Launching a New Radio Morning Show. Here’s Your Station’s Digital Plan.
If your radio station has hired a new morning radio show, here are the digital steps you can take to support the new show.
Read MoreHow a Home Studio Helped Mistress Carrie Survive the Death of Her Radio Station
For decades, Boston’s Mistress Carrie was synonymous with rock radio station WAAF. When WAAF died, she could have lost everything. Here’s how she pivoted.
Read MoreHere’s What Your Radio Station Should Put in Its Website Sidebars
The sidebars on your radio station’s website can be a powerful part of your overall digital strategy. Think carefully about what you put in them.
Read MoreHow to Pre-Purpose a Radio Segment for Digital Platforms: Music News Example
Here’s an example of how you can create a music news segment for your radio station with multiple digital destinations in mind.
Read MoreDon’t Repurpose Your Radio Show. Pre-Purpose It.
There’s a lot of talk about repurposing your radio show for the internet. But the smarter strategy is to pre-purpose it. Here’s how.
Read MoreHow to Create a YouTube Channel for Your Radio Station
If you’re in the media business these days, you’re in the multimedia business. Here’s how to get your radio station up and running on YouTube.
Read More5 Tips for Improving Your Radio Station’s Online Forms
Here’s how to get better results from the forms on your radio station’s website.
Read MoreHow To Conduct A Usability Test For Your Radio Station’s Website
A usability test will show you whether or not visitors to your radio station’s website have trouble performing specific tasks. Here’s how you can conduct one.
Read More5 Takeaways From Podcast Movement 2022
Podcast Movement 2023 is a wrap! If you missed it, here are five takeaways from the podcasting conference in Dallas.
Read MoreYou’re a Radio DJ. You’ve Lost Your Job. How to Take Control of Your Online Presence.
Your fans and potential employers will go online to find you. Here’s what you need to do to make sure they can find you on the internet.
Read MoreHow Your Radio Station Can Accept Donations Through Venmo and The Cash App
Radio listeners are increasingly using peer-to-peer mobile payment apps like Venmo and the Cash App. Your station can, too!
Read MoreHow to Use Webinars as Part of Your Radio Station’s Sales Strategy
Webinars can be a powerful tool for radio broadcasters looking to generate more sales leads. Here’s how to incorporate them into your station’s strategy.
Read MoreHow Radio Stations Can Use QR Codes
The COVID-19 pandemic has driven more people to use QR codes. Here are some ways that your radio station can use this technology.
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