Creating a hashtag for your radio station’s event will encourage listener to post about it on social media. Here’s how to promote your hashtag.
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Every week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
Check Out Our Podcast Series About the Connected Car
Our podcast series focuses on the future of radio in the connected car with interviews with thought leaders in the automotive and broadcasting industries.
Read MoreExamples of Radio Stations Using Facebook Live
If your radio station wants to start using Facebook Live, the new live video broadcasting feature, here are some examples for inspiration.
Read MoreHow Your Radio Station Can (Properly) Hijack Twitter Hashtags
Here’s how you can use Twitter hashtags to engage listeners around events happening in your radio station’s market.
Read More4 Ways to Improve the First 60 Seconds of Your Podcast
At the Podcast Movement conference, a panel of broadcasting experts revealed the secrets to engaging listeners at the opening of your podcast.
Read MoreFacebook Has Changed Its Algorithm. Here’s What Your Radio Station Should Do.
Facebook has changed the algorithm that determines what content shows up in users’ newsfeeds. Here’s what radio stations should do about it.
Read MoreHere’s What Your Radio Station Should Be Sharing on Social Media
How do you get the most out of social media? Use it with a Content Marketing strategy. Which content do you share on social media? Follow the 4-1-1 Rule.
Read More7 Tips for Radio Stations Using Facebook Live
Facebook Live allows you to broadcast live video to your followers. Here are tips to help you incorporate it into your radio station’s digital strategy.
Read MorePodcast Listenership Is Growing Because of Google
Many people predicted podcast listening would explode when Google finally embraced the medium. New research from Blubrry suggests that may be happening.
Read More5 Ways to Dip Your Radio Station’s Toe into the World of Podcasting
Want to get your radio station involved in podcasting but not ready to launch your own? Here’s how you can learn about the world of podcasts.
Read MorePlease Recycle. It Increases Your Radio Station’s Web Traffic.
You can drive more traffic to your radio station’s website by automatically re-sharing it on social media weeks or months after it was originally published.
Read MoreThe Importance of Asking: How to Grow Your Radio Station’s Email List
There are lots of ways to grow your radio station’s email list, but you might be surprised by how simple the top method is.
Read MoreHow to Launch a Successful Radio Station Blog
Content should be at the heart of your radio station’s digital strategy. This means you’ll need a station blog. Here’s how you can get it off the ground.
Read MoreIn the Age of Social Media, CEOs and Managers are Public Personalities Too
On-air talent are not the only public personas at radio stations anymore. In the social media age, CEOs, GMs, and Program Directors are public figures, too.
Read MoreIncrease Your Website Traffic with Guest Blogposts: A Case Study
Reading your radio station’s audience to “hear hit a record” is a lot like listening to your audience to discover guest blogging opportunities. Here’s an inside look at how it’s done.
Read MoreHow to Reduce the Bounce Rate on Your Radio Station’s Website
Are your radio stations’ website visitors sticking around? Or are they leaving right away? Here’s how you can reduce your website’s bounce rate.
Read MoreSet Yourself Up to Measure Your Own Social Media Questions
Want to know how to use social media most effectively? Here’s how you can set up small experiments to see what works best for your radio station.
Read More7 Places Forms Should Appear on Your Radio Station’s Website
Online forms are an effective way to capture contact info and online data from your listeners. Put forms in these 7 places on your radio station’s website.
Read MoreHow Radio Can Use the Web to Take Advantage of Past Interviews
The web is an ideal platform to recycle your radio station’s past interviews.
Read MoreHow to Plan an Automated Email Drip Campaign for Your Radio Station
How to set up an automated email campaign sends outs evergreen content.
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