We’re getting closer to the World Series, and we’re already seeing some hotly contested, competitive games of baseball. And there’s nothing worse than teams that are always going at it with the umps – arguing balls and strikes or feeling that the deck is stacked against them. Similarly, the teams that blame other variables – the […]
Read MoreNPR R&D
Public radio fan, Paul Jacobs, takes a look at program development at NPR and how it differs from traditional efforts. Thanks to Larry Rosin for bringing the story to his attention. In the decade just concluded, we were fortunate to work closely with NPR on their overall strategy, programming, digital, and revenue development. I don’t have to […]
Read MoreNPR R&D
Public radio fan, Paul Jacobs, takes a look at program development at NPR and how it differs from traditional efforts. Thanks to Larry Rosin for bringing the story to his attention. In the decade just concluded, we were fortunate to work closely with NPR on their overall strategy, programming, digital, and revenue development. I don’t have to […]
Read MorePandora, Radio & The New CX
In today’s post, Paul Jacobs takes a hard look at a recent Radio Ink interview with the owner of a New Jersey car dealership – his views about advertising on radio and why he’s shifted his dollars to Pandora. In 1990, United Airlines ran a memorable TV commercial that featured a CEO convening a meeting […]
Read MorePandora, Radio & The New CX
In today’s post, Paul Jacobs takes a hard look at a recent Radio Ink interview with the owner of a New Jersey car dealership – his views about advertising on radio and why he’s shifted his dollars to Pandora. In 1990, United Airlines ran a memorable TV commercial that featured a CEO convening a meeting […]
Read MoreA Giant Bummer
Today, Paul Jacobs takes a look at how a legacy brand is targeting youth because they’re the future rather than standing pat with its existing consumer base. It turns out that MTV has a division called “MTV Scratch,” a group dedicated to helping brands relate to the youth market. Last week, an article in The New […]
Read More“We Can’t Sell Our 425 Million Cume”
jacAPPS head honcho and sales maven, Paul Jacobs, takes a closer look at all the hubbub surrounding Facebook, and what the mobile future holds for radio. With all the attention circulating around Facebook’s IPO disclosure, this quote was “best in show” in our opinion: We all know that radio, like many other industries, has struggled […]
Read More"We Can’t Sell Our 425 Million Cume"
jacAPPS head honcho and sales maven, Paul Jacobs, takes a closer look at all the hubbub surrounding Facebook, and what the mobile future holds for radio. With all the attention circulating around Facebook’s IPO disclosure, this quote was “best in show” in our opinion: We all know that radio, like many other industries, has struggled […]
Read MoreFishing Where The Fish Aren’t
In today’s post, Paul Jacobs dusts off those old rate cards and motivational cassettes to provide some serious insight into the challenges facing traditional radio sales staffs in a rapidly growing digital environment. A recent article in Inside Radio notes that as digital revenue grows, the number of digital-specific sales reps is shrinking. That’s right […]
Read More
