Today’s guest post from Paul Jacobs is a continuation of yesterday’s discussion about the limitations of ROI, and the need for a better and more meaningful way to evaluate brand connection. This conversation was spurred by an AdAge think piece by Epsilon CEO Andy Frawley, and you can read that post here. Frawley writes about the […]

Stories are memorable. Ratings – not so much. As the advertising world moves inexorably toward heavy reliance on metrics and ROI, what will separate the winners from the losers? With programmatic buying, why will we even need salespeople when computers are talking to computers? In fact, the most profitable media outlets will contain a combination of […]

One of the nice things about owning your own business is that you don’t spend a lot of time thinking about your next job.  But after 3+ decades at Jacobs Media, we sure talk a lot about jobs, careers, and futures – especially when it comes to young people.  Recently, Paul Jacobs had an interesting […]

One of the nice things about owning your own business is that you don’t spend a lot of time thinking about your next job.  But after 3+ decades at Jacobs Media, we sure talk a lot about jobs, careers, and futures – especially when it comes to young people.  Recently, Paul Jacobs had an interesting […]

The driving experience is changing which is a topic we talk about a lot at Jacobs Media.  From smartphone pairing to in-dash apps, consumers are experiencing content behind the wheel that is exponentially growing.  Today, Paul Jacobs takes us on a tour of a brand new Cadillac Escalade and its CUE system.  Fasten your seat belts. […]

Oftentimes people call me “Paul,” or they call Paul “Fred.”  I often respond, “It’s pretty much the same thing.”  But the reality is, it’s not the same thing.  As we like to say, I’m programming, and Paul’s sales.  And even though the lines intersect all the time here at Jacobs Media and jacapps, we are very […]

Oftentimes people call me “Paul,” or they call Paul “Fred.”  I often respond, “It’s pretty much the same thing.”  But the reality is, it’s not the same thing.  As we like to say, I’m programming, and Paul’s sales.  And even though the lines intersect all the time here at Jacobs Media and jacapps, we are very […]

Before you know it, the old pigskin will be tossed around, and soon, commercial radio broadcasters will head off to Indianapolis, while public radio programmers will make the trek to Portland, Oregon.  And that means that DASH 2.0 is right around the corner.  As you begin to plan out Q4, take a look at what’s planned […]

Paul Jacobs is on a roll.  Yesterday’s post about the sweeping change addressed some impressive radio initiatives in the face of the disruption that is impacting the media business.  In today’s follow-up, Paul continues his discourse about the “climate change” that is occurring down the hall in the radio sales sector of most stations and […]

As the media business undergoes tumultuous change, it is often too convenient to conclude that radio is lagging behind.  We do our best on this blog to highlight occasions when the industry drops the ball or is slow to adapt.  But change is in the air – if you look for it.  Often it is […]

Last week, I had the honor of moderating a session at the Worldwide Radio Summit in L.A.  One of my panelists – Emmis President of Programming Rick Cummings addressed the growth curve of NextRadio.  Rick’s words at WWRS were important, and in our opinion, worthy of being heard by those who were not in attendance.  […]

Since the launch of jacAPPS in 2008, Paul Jacobs has been at the forefront of the mobile conversation for radio.  He has worked with hundreds of stations on their mobile strategies and designs of apps, he’s looked at reams of data, and has been a key presenter on the topic at umpteen conventions and conferences.  […]