Thanks to myriad digital media outlets, the advertising and marketing environment is more confusing than ever. And that spells opportunity for radio. In today’s guest blog post, Paul Jacobs is armed with new data that shows how radio broadcasters can fill the void, and become the go-to sources in local markets for advertising expertise.
Read MoreBIA’s Rick Ducey: How Radio Can Capture A Bigger Piece Of The Revenue Pie
Today’s blog post is all about radio sales – the outlook, the potential, and the pitfalls that lie ahead. The question revolves how broadcast radio can expand its piece of the revenue pie. Paul Jacobs consulted with one of the leading experts in the space, BIA’s Rick Ducey, to tap into his knowledge. It’s a wonky post but required reading for anyone concerned about radio revenue today – and down the road. Paul asked him the questions and Rick responded with vision and wisdom.
Read MoreWhy Do You Guys Keep Doing This?
In a guest post today, Jacobs Media’s Paul Jacobs takes on the provocative question: Why do you guys still do this? Paul lists 9 great benefits he derives from being in radio. How many of Paul’s reasons are on your list?
Read MoreCan Radio Have Its Cake & Eat It, Too?
Advertisers continue to shift priorities in the wake of the digital tsunami. Yet, many are confused by and wary of the array of choices and the results they promise. Broadcast radio has the ability to provide marketers with a strategies that provide both branding and direct response. In today’s guest post, Paul Jacobs lays out 8 key steps sales management can take to optimize and reboot their marketing efforts in this rapidly changing media environment.
Read MoreWhat’s Your Sales Story?
In a sales environment that has increasingly become transactional – where algorithms and programmatic have become the norm – how can a radio station brand stand out and how can sales people tell their story? Guest blogger Paul Jacobs has spent most of his career in radio sales life, and today he offers up smart observations about changing the culture of the sales process.
Read MoreHow Amazon Is Redefining Radio’s Retail Sales Business
“Best of JacoBLOG” rolls on with a serious think piece about the state of radio sales as ecommerce changes the retail landscape. Guest blogger Paul Jacobs penned this post last May, but in light of explosive online sales this holiday season, it has even more resonance for the radio business today.
Read More5 Things Radio Can Do To Strengthen Its Digital Marketing Efforts
Major advertisers and local businesses are often confused and disenchanted about digital marketing. That spells opportunity for radio. Paul Jacobs authors today’s post, focusing on 5 ways radio can instill much-needed confidence in marketing programs that combine digital with traditional spot advertising.
Read MoreHow Amazon Is Redefining Radio’s Retail Business
Since the beginning of the year, major U.S. retailers have closed hundred of stores. It’s the “Amazon Effect,” driven by strong ecommerce sales that are changing the way Americans shop. Radio’s local business model is threatened by this tectonic shift, and in a guest post, Paul Jacobs has 7 suggestions for how radio sales teams can roll with these changes.
Read MoreWhat Radio Can Learn From The Pizza Pizza Man
In a guest post today, Paul Jacobs looks back at the life and times of Detroit’s pizza man, Mike Ilitch, who passed away this past Friday. From modest roots, Ilitch built a sports and entertainment powerhouse. Paul offers 7 lessons for radio culled from the live and times of Mike Ilitch.
Read MoreFour Questions For Radio
Welcome to the new year. Nearly 12 months ago, Paul and I wrote today’s post about some of the key questions facing the radio industry. It’s our final “Best of” post, and we think you’ll find it relevant today, as radio takes that bold leap into the unknowns of 2017. We hope it provides clarification and perspective. We’re back tomorrow with a fresh post for the new year, and look forward to connecting with you soon.
Read MoreWho’s Your Best Sales Rep?
As the radio industry fights for every advertising dollar, “programmatic” often surfaces as a solution. In today’s post, guest blogger and sales guru, Paul Jacobs, talks about the value of human sellers and the future of radio as a valued marketing solution.
Read MoreHow Radio Can Get Over The Digital Sales Speed Bump
Yesterday, our blog discussed what it will take for radio companies to become social businesses. Today, the emphasis is on digital sales, and guest blogger Paul Jacobs addresses the speed bump that radio faces in its quest to truly diversify its revenue generation growth.
Read MoreRadio’s 20% Solution
People often ask about how my brother Paul and I define our roles. Actually, it’s simple. I’m in programming and he’s in sales. And in today’s guest post, Paul focuses his attention on how radio sales organizations need to get their heads around the digital space. It’s about a combination of expectations, training, and culture. This one’s a must read for every radio station sales organization.
Read MoreDefining Radio’s Future In One Word: Mobile
As radio grapples with serious questions about its content and how to access it, the mobile revolution continues to provide a pathway to success.
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Radio’s Most Innovative: Greater Public’s Doug Eichten
Radio’s Most Innovative honors Doug Eichten, President of Greater Public which provides services to public radio/television stations in revenue generation.
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Radio’s Most Innovative: Zoo World
Here’s the story of how KZEW turned a station promotion called Zoo World into a major event. Interviewed Ivan Braiker/Margie Poole.
Read More"I don't want to pay for ears – I want to pay for actions."
After two DASH Conferences, we’ve gained a greater understanding of what car manufacturers and their suppliers are envisioning for the “connected car” of the future. But we’re also learning more about how the auto companies are realigning their ad spend priorities. Digital is the big story here, and in today’s guest post, Paul Jacobs combines his […]
Read MoreSo How Are Sales?
Today’s guest post from Paul Jacobs is a continuation of yesterday’s discussion about the limitations of ROI, and the need for a better and more meaningful way to evaluate brand connection. This conversation was spurred by an AdAge think piece by Epsilon CEO Andy Frawley, and you can read that post here. Frawley writes about the […]
Read MoreWhat’s Your Sales Story?
Stories are memorable. Ratings – not so much. As the advertising world moves inexorably toward heavy reliance on metrics and ROI, what will separate the winners from the losers? With programmatic buying, why will we even need salespeople when computers are talking to computers? In fact, the most profitable media outlets will contain a combination of […]
Read MoreI've Seen The Future
One of the nice things about owning your own business is that you don’t spend a lot of time thinking about your next job. But after 3+ decades at Jacobs Media, we sure talk a lot about jobs, careers, and futures – especially when it comes to young people. Recently, Paul Jacobs had an interesting […]
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