Along with a couple hundred other committed souls, Paul made the journey to Las Vegas last Saturday to participate in the RAIN Summit West conference that precedes the NAB Convention. And as we know, what happens in Vegas ends up on the JacoBLOG. – FJ On Sunday morning, I was fortunate to participate on a […]
Read MorePermanent Beta
The beauty of having one foot in the traditional media and the other stomping around in the digital media morass is that it provides an amazing perspective on the changes that are impacting the worlds of entertainment and information. Today, Paul Jacobs looks back on how March has been going, and what he’s taken away from […]
Read MoreTwo Days In The Valley
Wow – a two-day breather for me. Meantime, Paul Jacobs has been very busy and reports in from his recent experience at Convergence. Paul had a busy schedule, moderating a panel, and then being a fly on the wall, watching and learning. Here’s his “take” on this year’s conference. – FJ There’s nothing like a […]
Read MoreThe Old Playbook
This morning, guest blogger and sales aficionado, Paul Jacobs, has a story about demographics, targeting, results – and radio. He’s on a roll, so enjoy. Question of the day: What do Honda, Kraft, Swiss Miss, Hebrew National Hot Dogs, and Mclaren strollers all have in common? Give up? All these companies, and many others, recently […]
Read MoreLessons From App-Land
Paul Jacobs took a few minutes out of his hectic schedule to offer his thoughts as our jacAPPS division reaches another milestone. Here are his perspectives about how the mobile space has evolved and exploded over the past four years. Four years ago this week, we took our own advice. We had been advising our […]
Read MoreWhy Radio Gets Screwed 2
Yesterday, we looked at a Media Behavior Institute study that strongly suggested that the habits of advertising professionals don’t match those of the general population – especially when it comes to radio listening. In fact, while only 42% of these Madison Avenue mavens listened to radio during the day-long test period, 80% of consumers spent time […]
Read MoreWhy Radio Gets Screwed
We’re getting closer to the World Series, and we’re already seeing some hotly contested, competitive games of baseball. And there’s nothing worse than teams that are always going at it with the umps – arguing balls and strikes or feeling that the deck is stacked against them. Similarly, the teams that blame other variables – the […]
Read MoreNPR R&D
Public radio fan, Paul Jacobs, takes a look at program development at NPR and how it differs from traditional efforts. Thanks to Larry Rosin for bringing the story to his attention. In the decade just concluded, we were fortunate to work closely with NPR on their overall strategy, programming, digital, and revenue development. I don’t have to […]
Read MoreNPR R&D
Public radio fan, Paul Jacobs, takes a look at program development at NPR and how it differs from traditional efforts. Thanks to Larry Rosin for bringing the story to his attention. In the decade just concluded, we were fortunate to work closely with NPR on their overall strategy, programming, digital, and revenue development. I don’t have to […]
Read MorePandora, Radio & The New CX
In today’s post, Paul Jacobs takes a hard look at a recent Radio Ink interview with the owner of a New Jersey car dealership – his views about advertising on radio and why he’s shifted his dollars to Pandora. In 1990, United Airlines ran a memorable TV commercial that featured a CEO convening a meeting […]
Read MorePandora, Radio & The New CX
In today’s post, Paul Jacobs takes a hard look at a recent Radio Ink interview with the owner of a New Jersey car dealership – his views about advertising on radio and why he’s shifted his dollars to Pandora. In 1990, United Airlines ran a memorable TV commercial that featured a CEO convening a meeting […]
Read MoreA Giant Bummer
Today, Paul Jacobs takes a look at how a legacy brand is targeting youth because they’re the future rather than standing pat with its existing consumer base. It turns out that MTV has a division called “MTV Scratch,” a group dedicated to helping brands relate to the youth market. Last week, an article in The New […]
Read More"We Can’t Sell Our 425 Million Cume"
jacAPPS head honcho and sales maven, Paul Jacobs, takes a closer look at all the hubbub surrounding Facebook, and what the mobile future holds for radio. With all the attention circulating around Facebook’s IPO disclosure, this quote was “best in show” in our opinion: We all know that radio, like many other industries, has struggled […]
Read More“We Can’t Sell Our 425 Million Cume”
jacAPPS head honcho and sales maven, Paul Jacobs, takes a closer look at all the hubbub surrounding Facebook, and what the mobile future holds for radio. With all the attention circulating around Facebook’s IPO disclosure, this quote was “best in show” in our opinion: We all know that radio, like many other industries, has struggled […]
Read MoreFishing Where The Fish Aren’t
In today’s post, Paul Jacobs dusts off those old rate cards and motivational cassettes to provide some serious insight into the challenges facing traditional radio sales staffs in a rapidly growing digital environment. A recent article in Inside Radio notes that as digital revenue grows, the number of digital-specific sales reps is shrinking. That’s right […]
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