In an already crazy year, the advertiser boycott against Facebook has picked up steam, disrupting millions and millions of dollars of ad and marketing spend. But how can radio broadcasters cash in? More often than not, when one door closes, another one opens. In today’s post, Paul Jacobs breaks down Mark Zuckerberg’s mountain of angst, and lays out a pathway for local radio broadcasters to follow.

Media sales – especially in radio – seems to get more challenging with each passing year. But it’s even more arduous when advertisers and marketers buy into false conceptions about audiences and their spending. In today’s guest blog post, Paul Jacobs sits down at the keyboard and explains how “Fake News” has permeated the marketing mindset, and what radio sales teams an do to turn it around. Chances are, it’s affecting your station’s bottom line.

Thanks to myriad digital media outlets, the advertising and marketing environment is more confusing than ever. And that spells opportunity for radio. In today’s guest blog post, Paul Jacobs is armed with new data that shows how radio broadcasters can fill the void, and become the go-to sources in local markets for advertising expertise.

In a guest post today, Jacobs Media’s Paul Jacobs takes on the provocative question: Why do you guys still do this? Paul lists 9 great benefits he derives from being in radio. How many of Paul’s reasons are on your list?

Advertisers continue to shift priorities in the wake of the digital tsunami. Yet, many are confused by and wary of the array of choices and the results they promise. Broadcast radio has the ability to provide marketers with a strategies that provide both branding and direct response. In today’s guest post, Paul Jacobs lays out 8 key steps sales management can take to optimize and reboot their marketing efforts in this rapidly changing media environment.

In a sales environment that has increasingly become transactional – where algorithms and programmatic have become the norm – how can a radio station brand stand out and how can sales people tell their story? Guest blogger Paul Jacobs has spent most of his career in radio sales life, and today he offers up smart observations about changing the culture of the sales process.

Major advertisers and local businesses are often confused and disenchanted about digital marketing. That spells opportunity for radio. Paul Jacobs authors today’s post, focusing on 5 ways radio can instill much-needed confidence in marketing programs that combine digital with traditional spot advertising.

As the radio industry fights for every advertising dollar, “programmatic” often surfaces as a solution. In today’s post, guest blogger and sales guru, Paul Jacobs, talks about the value of human sellers and the future of radio as a valued marketing solution.

As radio grapples with serious questions about its content and how to access it, the mobile revolution continues to provide a pathway to success.