In radio circles, “data” has become a major buzzword. The need for more robust analytics is precisely what sales departments crave in order to more effectively monetize programming and digital content, while demonstrating attirbution. But to look at analytics as just a sales tool is limiting. The numbers provide insights into programming – whether its music, talk, or other content – that can open our eyes and please radio’s ever-restless listeners. In today’s post, we reimagine music with math – and the results are fascinating.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Bob Pittman: Brands Are Like People
These days, radio is transforming itself. And the guy in the corner office at iHeart Media – Bob Pittman – has long been a change agent and transformer, whether at MTV or Six Flags. At a recent conference, Pittman opened up his playbook and discussed the power of great brand building and what’s around the corner. Take good notes.
Read MoreWhat Format Rules In The Car – Rock, Hip-Hop, Or Country?
The car you drive, the music you love, and the radio stations that bring it all together are at the core of today’s blog post. A Chicago-based digital media company has used their digital search diagnostics to explore that relationship. Which format/genre of songs contains the most lyrics about cars? Surprise, surprise.
Read MoreThe Auto Industry Outlook: Is Radio Along For The Ride?
The auto industry is looking at a downturn amidst a tsunami of disruption. What’s the outlook for radio in an car advertising environment rapidly shifting to digital? And how will new car marketing impact the ways in which cars are bought, sold, and traded? Fasten your seat belt.
Read MoreAttention Morning Radio DJs: Troy Aikman Is A Prep Monster
No matter your position at the radio station – or your radio company – it’s about preparation. That’s especially the case in the air studio when it comes to producing and airing a competitive morning show, five days a week., 48 weeks a year. For inspiration, we turn to former star quarterback and now NFL analyst, Troy Aikman. He provides a great 6-pack of preparation ideas for whatever shift you work on the air.
Read MoreDon’t Be Like Mario And Rod
Personalities are the lifeblood of the radio industry. And when you’ve got a great morning team or personality show, it can be worth its weight in gold. That is, until your stars get on each other’s nerves to the point where they jeopardize their show – and perhaps even the station. Today’s blog post is a cautionary tale, along with advice about how to cope with difficult-to-manage talent when they’re not coping well with each other.
Read MorePublic Radio Doubles Down On Local
A common debate in radio is the value of being local in world increasing filled with satellite delivered content and global streams and podcasts. In 2018, three bellweather public radio stations have made significant investments in metro news coverage in an effort to stay both local and relevant to their younger audience. But is it working? Today’s blog post looks under the hood.
Read MoreWho Should Play Halftime At “The Big Game?”
Every year, the NFL loves to stir up specultation over who will play halftime at the Super Bowl. Given all the controversies swirling around the league – along with declining ratings and spotty attendance – who can the NFL book to ensure the “Big Game” atmosphere is filled with peace, love, and football?
Read MoreWhy Dead Rock Stars Get More Popular Over Time
We’ve lost a number of rock and roll giants in recent years, from Tom Petty to Prince to David Bowie. Their absence has made them bigger than ever.
Read More8 Ways To Get In The Radio Habit
Increasing ratings is often said to be a product of creating more “listening occasions.” Rather than do this through temporary steroids – like contests – strategic radio stations create the habit of listening. Here are 8 tips to help stations succeed at “habit-forming radio.”
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Radio’s Most Innovative: Austin City Limits Radio
In today’s post, we dust off our coveted Radio’s Most Innovative awards to acknowledge Emmis/Austin’s KGSR for its creative partnership with Austin City Limits. They’ve now rebranded as Austin City Limits Radio – a radio symbol of the energy and history that is the Austin music scene. Programmer Emily Parker talks about how it came together and why it’s important for radio brands to seek out accretive partnerships that can better connect stations with their local communities.
Read More5G Is Coming To CES – What It Means For Radio
While many of you are entering the dreaded “budget season,” we’re deep into the planning stages for our third annual tour of CES this January in Vegas. There’s a lot to talk about in media and technnology, especially the arrival of 5G – technology that will rock our worlds. We go to CES each year because we don’t want to miss a future full of change, opportunity, and innovation. Here’s a preview.
Read More8 Ways Hollywood Is Changing Audio
Guest blogger Dave Beasing wrests the keyboard away from me today to write a great guest post from his perspective in L.A. Dave has started a new podcasting business, and brings us 8 ways Hollywood is embracing on-demand audio – and what that means to the radio broadcasting industry. Podcasting is a hot topic, and Dave’s perspective is spot-on.
Read MoreWhat Can Happen When Radio Speaks With One Voice
Radio is a fragmented industry, but there have been initiatives of late that demonstrate how powerful the medium can be when it speaks in one voice. Today’s post looks at what radio broadcasters can accomplish when they collaborate and cooperate.
Read MoreI Call B.S.
More and more, we rely on Big Data to help us make decisions. But despite the research, metrics, and analytics, a single person can make a powerful impact in the world of politics – and in the world of radio. Today’s blog looks at “The Power of One.”
Read More“Only The Schizophrenic Will Thrive”
As you read this email, Radio Show 2018 is a wrap. Today’s blog post takes a look at the vibe in Orlando, and a radio conference focused on the change that is all around us. Session after session focused on transformation, and how the radio industry can remain vibrant and unsuccessful in an uncertain media environment. Here’s how we saw it.
Read More“The Vision Thing”
At the NAB Radio Show this week in Orlando, corporate radio is on display – in keynotes, on panels, and roaming the hallways and meeting roooms. One of the things that defines great leadership is the ability for the person at the top to define a clear vision for their company – and the radio broadcasting industry. “The vision thing” is the subject of today’s blog post – a gut check for CEOs that can unite shareholders or employees, or create even more uncertainty in a business that is very much in a state of flux.
Read MoreRadio’s Inconvenient Demographic Truth
As media and technology converge, marketers are increasingly focusing on that massive group of teen (and pre-teen) consumers, better known as Gen Z. Except in broadcast radio. A new research you haven’t seen vividly illustrates the box radio has put itself in by its myopic 25-54 focus. Today’s blog post offers a way out of that box.
Read MorePodcasting: Turning Chinese?
Yesterday, we took a hard look at a series of unfortunate events that have impacted podcasting. In today’s post, we travel thousands of Internet miles to learn how the Chinese are approaching podcasting – and why it’s working.
Read MoreIs Podcasting In A Slump?
In just the past several days, there’s been a lot of media buzz around podcasting’s unfortunate series of recent events. Is this just a temporary speed bump or a sign the bubble is about the burst? In today’s post, we dive in to answer that questioin, puzzling many in and out of radio broadcasting.
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