Step aside, Art Vuolo. Radio may have found a new best friend.
If you're a regular reader of this blog, you are probably very much aware that Paul McCartney has been a highly visible icon during the past year. And in fact, he may have been the most prominent of rock stars during the past calendar year.
So, it may come as no surprise to you that here in our first week of fresh content on JacoBLOG in 2019, Sir Paul makes a headlining appearance. You may or may not be aware that “the Cute Beatle” was a featured guest on the venerable Sunday night news magazine, “60 Minutes” late last year.
Like many of you, I checked out from a lot of media over the holidays, and did not see that particular show on Sunday evening, the 30th of December. I found out about McCartney's interview – the first ever on “60 Minutes” by the way – in a LinkedIn post from Walter Sabo (aka Walter Sterling, host of his own Westwood One talk show). Walter also wrote a strong blog post on the topic last week.
Seth Resler shows you how to use webinars to generate leads for your radio station's sales team.
Why was this interview so significant? Because Sir Paul enthusiastically gave broadcast radio a strong shout-out – actually three of them.
Here's the short clip of the McCartney/”60 Minutes” interview, featuring a very befuddled Sharyn Alfonsi.
There are several stunning things about this short :30 love letter to radio.
First, that Alfonsi is incredulous McCartney not only listens to radio, but chooses it as his key music discovery platform and his core in-car medium of choice.
Second, that McCartney isn't just a fan of radio, he's a super fan. And his pushback against Alfonsi's protests should inspire radio sellers in markets big and small to be aggressive against those now-fashionable yet misguided objections to the medium. You'd want McCartney representing your station to advertisers, based on his strong loyalty and enthusiasm for radio.
Third, Sir Paul is one of the most influential music personalities in the world – not a relic from a forgotten generation, but a true icon who has remained relevant and current in today's multi-media landscape. Yes, he grew up with the radio and 45 R.P.M records, but he has also made savvy use of new media over the years – virtual reality, satellite radio, streaming, and of course music video.
And yet, his top choice for music?
Now, some may argue that in spite of his fame and vision, Paul McCartney is a 76 year-old man – well “out of demo.” So, cynics might ask, “What would you expect him to listen to?”
But this isn't just any septuagenarian – Sir Paul's influence in music and across the globe eclipses them all – Bono, Dave Grohl, Beyoncé, Taylor Swift.
As Walter exhorts, all of radio owes Paul McCartney as major league THANK YOU!
OK, I'll start.
Sir Paul, THANK YOU!
In a postscript, Rolling Stone recently published a piece about music tastes and trends, summarizing the year just passed: “Rap's New Generation Took Over, Rock Ruled the Road and Radio Still Mattered.”
It's an interesting analysis of the current state of music, genres, concerts, and entertainment. There's a section titled “Radio Means More Than You Think,” and it's another repudiation of conventional wisdom. In many ways, it echoes McCartney's enthusiasm for radio.
Writer Elias Leight sums up broadcast radio's current state of affairs as follows:
Both stories would make fine additions to any sales kit or pitch. After all, when music authorities like McCartney and Rolling Stone give the medium two enthusiastic “thumbs up,” that's a pretty good sign.
Maybe 2019 won't be a bad year for radio after all.
Thanks again, Walter!
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,200 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the National Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- The Trouble With Radio Sales - August 23, 2019
- Should Your Radio Station Launch “Celebrity Podcasts?” - August 22, 2019
- Common Sense Observations About Teens And Radio News - August 21, 2019