In radio, we are now constantly bombarded with reminders about new paradigms, “Purple Cows,” and doing things differently. Our industry and the way listeners consume music are changing at a mind-boggling rate. But think about what’s happening across the aisle with record labels and music stores. Ray Charles’ Genius Loves Company snagged eight Grammys. You might […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Where Do You Use Your iPod?
Why do people use iPods? When and where are the best environments? And how can radio compete with these little music boxes? We’re going to address this issues in an upcoming web poll. But I can tell you from several different L.A.B. groups I’ve conducted over the past several weeks that the #1 most mentioned […]
Read MoreLame Award Shows Need Purple Cows
Nielsen data released in advance of Sunday’s Academy Award broadcast indicate that ratings for the once “can’t miss” awards shows are consistently trending down. Last year, TV viewing for the Emmys hit an incredible low. The Golden Globes and Grammys each achieved their worst ratings in the past five years. The prognosis for this weekend’s […]
Read MoreYour Ratings – Control The Spin
There’s a lot to be said for the power of spin – especially as it relates to your ratings. But more important than trying to convince others about how well your station just performed in the latest Arbitrend/tron, the chances are good that even the executives within your company will benefit from a brief, timely […]
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