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Printed from: https://jacobsmedia.com/retail_espn/ on 03/29/2024
ESPN's "SportsCenter" has announced it will visit all 50 states in 50 days starting at Fenway Park on July 17. For Jacobs Media clients this promotion will sound familiar. We have utilized the "30 Bars in 30 Days" to kick off personalities at Rock stations around the country. It works because it's intensely retail, allowing a new jock to meet lots of listeners. And the handle is very memorable, thus branding a fledgling new DJ very quickly.
It's going to cost ESPN $3-5 million bucks, but of course, Anheuser-Busch has already committed. This is a great chance for the sports network to make a statement about America, meet tons of viewers/fans, and make some noise in a new and creative way for television. We know that Retail Radio works, so there's no reason why Retail Television won't have the same effect.
And when asked whether "50 States in 50 Days" will drive the ratings, senior VP Norby Wiliamson responded, "Absolutely."
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