Since our Technology Web Poll was released, we’ve been asked many questions about the validity and accuracy of this type of research. Recently, Bruce Paul, VP International Research for AC Nielsen, wrote an article about online surveys that provides some answers. Of course, the downsides are well known: inability to double-check the identity of survey […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
To Text Or Not To Text
OK, I’ll admit it. I’ve been slow to come around to the text messaging phenomenon. But Jacobs Media’s Technology Web Poll is a reason to rethink this technology. Yes, texting is the domain of the young, but like so many other media habits, it eventually becomes widespread. Think about IMing. Just a few years ago, […]
Read MoreNights – III
So the Cartoon Network, Comedy Central, and other cable TV networks are pulling down respectable young male numbers at night. Where’s the opportunity for radio? Think about your next TV campaign and how your media buyer selects the shows for your buy. If your buying strategy simply goes through the motions of considering the same […]
Read MoreNights – II
Rock Radio has conceded night-time listening for years. Now perhaps there’s an opportunity to get some listening back. To save money on a daypart that is apparently not very important, broadcasters have opted for banal voicetracking. No wonder listening is down at night. Who wants to listen to an automated-sounding DJ going through the […]
Read MoreNights – I
Remember 15-odd months ago, when the TV networks were complaining about all those lost men in the ratings? Turned out, they were “found” on late night cable. Programming blocks like the Cartoon Network’s “Adult Swim” or Comedy Central’s “The Daily Show” with Jon Stewart are sucking up young guys at a rapid rate. In many […]
Read MoreA Page From The Neo Handbook
Think whatever you will of Howard Dean, but as you’ll recall from his ill-fated campaign, the highlight was the incredible way he used the Internet to accrue a strong, active database that raised millions of dollars. His old organization, Democracy For America, is at it again, creating a grassroots campaign that should ring familiar to […]
Read MoreCan You Hear Me Now?
Late last week, Arbitron provided an update of how it’s approaching the “cell phone only” issue. As you know, this issue reached a head at the recent Arbitron Advisory Council meeting where findings from Jacobs Media’s Technology Web Poll were presented. Since then, Arbitron has hosted a webinar on the topic, as well as this […]
Read MoreiPod Crime Wave
I remember living in New York City in the early ’80s. It seemed like every other parked car had a sign in the window “No Radio” – designed to prevent a rising wave of car radio break-ins and thefts. Last week, NYPD announced that iPod ripoffs were the reason for an increase in subway crime. […]
Read MoreEmail Databasing
One of the big findings from our recently released Technology Poll is that six of every ten radio station email database members say that being a member of this club strengthens their relationship with the station. Wow! This is something we’ve suspected, but now have quantified. Of course, this whole idea of listening to your […]
Read MoreWho’s YOUR No. 1?
The NBA Playoffs are underway, and of course, speculation abounds about whether this year’s champs will be superstar-laden OR whether the star-less Detroit Pistons will repeat. The Pistons are truly an anomaly in sports. The fact is, most teams require big stars. But there’s a difference between heavy hitters and a team’s No. 1. Baseball […]
Read MoreWho's YOUR No. 1?
The NBA Playoffs are underway, and of course, speculation abounds about whether this year’s champs will be superstar-laden OR whether the star-less Detroit Pistons will repeat. The Pistons are truly an anomaly in sports. The fact is, most teams require big stars. But there’s a difference between heavy hitters and a team’s No. 1. Baseball […]
Read MoreBlogs Will Change Your Business
Front cover of a recent Business Week – “Blogs Will Change Your Business” (free registration required). Starting out their cover story with the quote, “You can’t afford to miss this wave,” they do a great job describing and fleshing out why blogs are so important to businesses. That’s what I’m finding after writing jacoBLOG over […]
Read MoreThings You Learn Reading Annual Reports
I am fortunate to own a little stock in one of the brightest stories of the year (decade?). Google’s annual report just hit my mailbox, and it’s loaded with wonderful little highlights that tell a great deal about why their company is successful. I won’t bore you with all the cool things they have in […]
Read MoreNine Inch Neo
A great blog entry from Jacobs Media consultant, Dave Beasing, who notes that Nine Inch Nails’ Trent Reznor has come up with a great idea that gives his fans unique access to his music. He is offering their hit, “The Hand That Feeds,” in a free download with multiple tracks. Anyone can remix it, rearrange, […]
Read MoreLittle Steven To Keynote Jacobs Summit X
Summit X (June 23rd) in Cleveland continues to come together. Little Steven, the man of many talents, will be our keynoter. Steven’s background in music, radio, and all-things entertainment, will have a lot to say about the state of our business and where it’s headed. If you’ve ever heard him speak, you know he’s all […]
Read MoreMC2
OK, it’s no SXSW, but there were lots of stirrings here in the Motor City as a burgeoning local music scene was showcased recently at the Motor City Music Conference (MC2). Paul and I have been in a behind-the-scenes mode with these guys for a lot of years now, and it’s great to see this […]
Read MoreArbitron Cell Phone Webinar
Arbitron just put the wraps on a Consultant-only conference call to address the “cell phone only” issue. Since the Arbitron Advisory Council presented the findings of our Technology Web Poll regarding “cell phone only” listening, Arbitron has made some moves. Aside from their past studies on the topic, they’ll be fielding a test this summer […]
Read MoreThe Pope Goes Neo
Just days after becoming the leader of the Catholic Church, Pope Benedict XVI has been informed by his technical support team that his new email address – benedictxvi@vatican.va – is good to go. This isn’t a pitch for you to email him, but like all great leaders, hearing from his core audience is obviously something […]
Read MoreA Shameless Plug
Beasing’s “Buzz” for April is now posted on our site. If you’ve never read one of Dave’s compendiums of pop culture notes, observations, and oddities, take five minutes and check it out. “Buzz” is always well-written, timely, and yes…buzzworthy. Enjoy the writing and the wit of one real smart guy. >Click Here To Read Beasing’s […]
Read MorePimped Out ‘Pods
Of course, it all started with the special edition U2 iPod. Now, thanks to the humor of Leisure Design, here’s the newest batch of personalized iPods: Wille Nelson’s Tommy Lee’s Dolly Parton’s Ray Charles’ And of course, Foghat’s: See some more over at Sync Magazine Online!
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