I’m gone a lousy week and look what happens. A payola scandal has rocked radio, further tarnishing radio’s already black and blue image.
I cannot tell you how many times focus group and L.A.B. respondents ask whether it’s some form of law or deal with record companies that stations only can play one single from an album at a time. After reading every major newspaper this week or watching TV news shows and channels, consumers will unfortunately have much stronger opinions about why songs get played on the radio.
Meanwhile, I’m working on improving in-camel listening (yes, we rode them). Talk to you soon.
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- How Radio Can “Intentionally Socialize” To Better Connect With Audiences (And Make Money) - September 22, 2022