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Howard Stern’s going to Sirius.  A big strength, right?  Well, this move has clearly put Sirius on the map.  We’ve even noted anecdotally that Sirius is now being mentioned ahead of XM in focus groups and L.A.B.s.  Yet recently, Hyundai announced the results of a survey conducted among their customers that indicated that Stern’s presence […]

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The Jack wave continues, running through NYC and Chicago this past week.  Unlike some of the other Jack changes, however, this one took out a couple of heritage Oldies stations, much to the chagrin of many loyal listeners. Oftentimes, I have written about our industry’s inability to sell younger demographics, and the long-range concerns this […]

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…And it probably happened a little late in the game.  For the first time in nearly four decades of existence, The Doors catalog is finally open to ad agencies for products, TV, film, and soundtracks. But, there’s a story that’s not being told.  Of course, everyone knows about the success that Cadillac has reaped with […]

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Just when you think you’re beginning to get a handle on all the new media challenges, something different comes out of left field to challenge conventional thinking.  In my world, this usually comes from our tech specialist, Tim Davis.  Tim’s the guy who has led our company into the Internet, Web polling, the blogosphere, and […]

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It’s great to see that more and more Jacobs Media clients are now streaming their audio.  But making sure you get out the word is important.  Like you would a signal upgrade, promoting the fact you’re streaming is important.  Recently, I heard The Mountain (KQMT) run a very clever legal ID – "KQMT – Denver-Boulder-Casablanca."  […]

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It’s great to see that more and more Jacobs Media clients are now streaming their audio.  But making sure you get out the word is important.  Like you would a signal upgrade, promoting the fact you’re streaming is important.  Recently, I heard The Mountain (KQMT) run a very clever legal ID – "KQMT – Denver-Boulder-Casablanca."  […]

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I was fortunate enough to be invited to Saga Communications’ group meetings last month.  Steve Goldstein put together another great program, featuring a host of stimulating sessions and panels.  This year, Gerry Tabio worked his magic, reminding everyone how to brainstorm marketing solutions. Gerry’s premise is that for the most part, our first blush reaction […]

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The ratings have come out for the broadcast season, and thanks in no small part to "Desperate Housewives," ABC has moved up nicely for the year.  And the final episode of "Desperate Housewives" was a record breaker for the show – better than 30 million viewers tuned in to watch the soap opera set on […]

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Big news in public broadcasting as the Ford Foundation has announced grant recipients: PBS, NPR, and other related entities.  PBS has started a new fund, called the PBS Foundation, that’s been set up to capture wealthy philanthropists who wish to support them. Know why they did this?  Because when Joan Kroc (McDonald’s) decided to start […]

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It seems like every time you turn on the TV, just about every product and brand is using a Rock song as their soundtracks.  Sometimes you actually rediscover a song you’ve forgotten about – or certainly don’t hear very often on the radio.  For me, it’s the Yardbirds’ “Over Under Sideways Down,” which just rocks […]

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The Media Audit completed a survey that confirms another finding from the Jacobs Media Technology Web Poll – if you’re going to have angst about new media, satellite radio is the least of your worries.  They sampled over 117,000 respondents and only 571 turned out to be XM or Sirius cumers (less than 1%).  Our […]

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A couple of weekends ago, my wife’s nephew – a sophomore at Indiana University – spent a couple of days with us.  During his two-day visit, he didn’t pick up a newspaper nor did he watch TV.  However, I noticed he spent considerable time on a video on-demand web site, www.abcnews.go.com. If you’ve never spent […]

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As most of us have discovered, milestone ages can either be times to celebrate or they can be occasions to reflect – or maybe a little of both.  This month, Bob Seger turned 60, and it stopped me for a second. I have debated about the wisdom of broadcasting these advanced birthday factoids on Classic […]

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  Back in 1996, George Lucas did something interesting.  He hired the nation’s biggest Star Wars fan as Director of Content Management in Lucasfilm’s marketing division. Steve Sansweet, who claims to own the world’s largest collection of Star Wars collectibles, was a former Wall Street Journal editor/reporter before getting the offer from Lucas. Why hire […]

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Recently, a coalition supported by three of the big four television broadcast networks (Disney opted out) and others – called TV Watch – pointed out the obvious.  Citing a new 1,000-person nationwide poll study by Peter D. Hart Research Associated and the Luntz Research Companies (CLICK HERE FOR A PDF), TV Watch noted that by […]

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With the kind of year Apple has had, you might excuse them if they kicked back at bit to let the iPod phenomenon grow organically.  But they have a variety of issues to address, not the least of which is to figure out where the next challenge is coming from. Now that iPods have been […]

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It’s one of the oldest marketing ploys in the book – and that’s why it always works.  Lets your listeners tell your story.  Who do listeners believe – claims by a disembodied announcer or real people singing your praises? Ben McConnell of “Evangelism Marketing” fame has been a long-time proponent of “peopletizing.”  And of course, […]

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As reported by Paul Heine in Billboard Monitor, the “cell phone only” issue isn’t just confined to radio.  Just last weekend in Miami, the American Association for Public Opinion Research discussed this issue.  These researchers are discovering that the number of people who have canceled their land lines in favor of cell phones has doubled […]

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